2K Sports to Reveal Cover Athlete for NBA® 2K10 during Pre-Game Show for Game One of the NBA Finals on June 4

June 3, 2009– Basketball fans will get a treat tomorrow as 2K Sports reveals the cover athlete for the highly anticipated basketball video game, NBA 2K10. An exclusive 30 second TV spot will air during the NBA Countdown pre-game show for Game One of the 2009 NBA Finals, June 4 at 9:00 p.m. ET on ABC. NBA 2K10 is the upcoming 10th anniversary edition of the hugely popular NBA 2K franchise, the #1 selling basketball video game* and #1 rated NBA simulation for eight years in a row**.

Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available this fall. For more information, please visit www.2ksports.com/games/nba2k10.

The 2009 NBA Finals are currently scheduled to tip off on June 4 at 9:00 p.m. ET on ABC.

    <*>According to 2008-09 Gamerankings.com and NPD data.

**The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2009 NBA video games.

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Contacts:

Bryan Lam Brian Roundy

2K Sports Access Communications for 2K Sports

(415) 507-7677 (917) 522-3540

bryan.lam@2ksports.com broundy@accesspr.com


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