2waytraffic creates innovative range of co-branded Who Wants To Be A Millionaire? video games

The brand licensing division of 2waytraffic has today announced the creation of Who Wants To Be A Millionaire?: The Special Editions, an exclusive new range of co-branded, downloadable video games, which will launch on all major platforms.

The new digital games will be based on the hit game show but will allow players to expand their experience with visual themes, question packs and trivia from other popular entertainment brands.

To develop the new digital gaming skus, 2waytraffic has signed a licensing deal with award-winning games development studio doublesix games, who are developing and releasing the game in association with Deep Silver. Both 2waytraffic and doublesix games are looking for partnerships with major IP licensors and entertainment brands in the areas of film, music, TV, gaming, sports and more.

David Christopher, director of consumer products at 2waytraffic, said:

“Who Wants To Be A Millionaire? has such a strong Q&A mechanic and is such an established and fun part of our culture it makes perfect sense to align the game with other key entertainment brands. This new partnership opportunity will offer other IP owners a range of really exciting co-branding and promotional experiences and the chance to reach the rapidly growing download gaming audience."

doublesix studio head, James Brooksby, commented:

“We are delighted to be working with 2waytraffic on the global phenomenon that is Who Wants To Be A Millionaire? The Special Editions will offer digital gaming consumers a huge range of unique branded questions and visual modifications, specific to the IPs in question.

Imagine having your favourite sci-fi movie knowledge tested in a setting from the movie, with iconic characters for“Ask the Audience” and“Phone a Friend”, where the questions are asked by the movie’s hero and you can choose your contestants from some of your favourite good or bad guys from the film. This is the kind of immersive experience we are creating for fans of great films, TV series and entertainment IP.

We already have a lot of interest in this co-branded publishing model, but are looking for more licensing partners that want to take advantage of this exciting multi-platform proposition over several years.”

Now celebrating its 12th year, Who Wants To Be A Millionaire? has been licensed or optioned by broadcasters in every major territory in the world.

Both 2waytraffic and doublesix will be attending Brand Licensing Europe, to be held at Olympia, September 28-30.

Ends

For further information, contact:

Sarah Walker

2waytraffic

+44 20 7908 5076

+44 771 512 2539

Sarah.walker@2waytraffic.com

James Brooksby

doublesix games

+44 (0)1483 243330

james.brooksby@doublesixgames.com

Oliver Birch

PlayReplay (doublesix PR company)

Email oliver.birch@playreplay.net

+44 (0)207 138 1062

+44 (0)7826 526886

A bout 2waytraffic

2waytraffic, a Sony Pictures Entertainment company, is a global leader in the development, distribution and brand management of light entertainment content across multiple platforms, including television, mobile, interactive and consumer products.

The company is an integral part of Sony Pictures’ Television’s (SPT)’s international production business, which has a presence in key territories around the world, including the US, UK, Germany, France, Spain, Italy, the Netherlands, Russia, Brazil and Hong Kong.

As part of the SPT family, 2waytraffic has access to one of the largest and most diverse light entertainment catalogues in the world. This high-quality catalogue includes the classics Who Wants To Be A Millionaire?, Dragons’ Den, Pyramid and The Dating Game, as well as new hits such as Stand Out from the Crowd, The Duellists and Plain Jane.

2waytraffic’s international division is responsible for exploiting the light entertainment catalogue to TV broadcasters and all other platforms, including interactive applications and consumer products.

About doublesix games

doublesix is an award-winning game development studio and part of Kuju Entertainment Group. doublesix is the developer behind South Park, the tower defence game released on Microsoft XBLA and the critically-acclaimed shooters Geometry Wars: Galaxies and its critically acclaimed hit, Burn Zombie Burn! Burn Zombie Burn! is doublesix’ first self-published PSN title exclusive to the Sony publisher Fund. doublesix is dedicated to producing the highest-quality digital-distribution titles across all platforms: XBLA, PSN, WiiWare, PC and iPhone and more, with a focus on digital self-publishing. For more information visit www.doublesixgames.com

About Deep Silver

Deep Silver develops and distributes interactive games for all platforms. The Deep Silver label means to captivate all gamers who have a passion for thrilling gameplay in exciting game worlds. Deep Silver works with its partners to achieve a maximum of success while maintaining the highest possible quality, always focusing on what the customer desires. Deep Silver products are designed to equally appeal to pros and beginners, children and adults.

Deep Silver has published more than 100 games since 2003, including S.T.A.L.K.E.R.: Clear Sky, the Chernobyl shooter, and the X series of space combat trading games. Plus own brands like the action role-playing game Sacred 2: Fallen Angel, the Horse Life series of horse simulations, the survival horror game Cursed Mountain and the role-playing game Risen. Furthermore, in March 2010 there followed the action adventure game adaptation of the popular TV series Prison Break on PS3, Xbox 360 and PC. For more information please visit www.deepsilver.com


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