August 8, 2007, New York - Humongous, Inc. announced today that Tom Brady, New England Patriots all-star quarterback and two-time Super Bowl MVP, will be the cover athlete for Backyard Football '08, the newest iteration of the best-selling kid's football game franchise. Brady was overwhelmingly voted "favorite NFL player" in a poll of Backyard Sports fans conducted late last year on backyardsports.com.
"I am very excited to be part of the Backyard Football team," said Brady. "Working with kids is always great and representing Backyard Football is a fantastic way to introduce the fun of the game to the next generation of fans. I especially like seeing myself and other pro players as kids in the game-it's really funny and brings back great memories of playing football as a child."
One of the premier players in the history of football, Tom Brady has led the New England Patriots to three Super Bowl victories and twice been named the Super Bowl MVP. In only his second year in the league, Brady and the Patriots scored an upset victory over the St. Louis Rams making Brady the youngest starting quarterback ever to win the Super Bowl.
About Backyard Football
Backyard Football combines wild and whacky sports scenarios with realistic plays and strategies to give young fans a "kidified" football gaming experience. Featuring top NFL pros as kids (including Tom Brady, Peyton Manning, Vince Young, Brian Urlacher, and others), Backyard Football lets young fans choose the style, location, pace, and strategy of the game. And multiple levels makes this game easy enough for rookies with mega challenging levels for seasoned veterans.
Rated "E" (everyone) by ESRB, Backyard Football '08 will be available in September on PlayStation®2, Windows PC, and, for the first time Nintendo DS™ and Nintendo Wii™. Now in its sixth iteration, Backyard Football is the most successful children's football video game franchise ever and the only game to hold the National Football League (NFL) and NFL Players, Inc. licenses.
About Humongous Inc.
Humongous, Inc. publishes the award-winning Backyard Sports video games series-the best selling sports gaming franchise for kids. Founded in 1992, Humongous (formerly Humongous Entertainment) is owned by France-based Infogrames Entertainment SA, the largest video games publisher in Europe, and parent company to Atari. Humongous' Backyard Sports series is only game brand licensed by ALL professional US sports leagues: Major League Baseball, Major League Baseball Players Association, National Football League, PLAYERS INC, National Basketball Association, Major League Soccer, and National Hockey League. Since 1996, the franchise has sold over 10 million units and has received over a hundred awards. What's more, according to an independent study, 15 percent of boys in the United States ages five to 10 own at least one Backyard Sports game. Along with Backyard Sports, Humongous is recognized for high-quality, animated CD-ROMs starring original characters. For more information: www.backyardsports.com
The partnership between Tom Brady and Humongous was handled by Steve Dubin and Donald Yee of Los Angeles-based Yee&Dubin Sports.