3rd Annual Virtual Goods Summit Adds iPhone Panel and More Speakers as Industry Expands

San Francisco, Calif. - October 21, 2009

The 3rd Annual Virtual Goods Summit, the premier online gaming event for companies and individuals involved in the virtual goods space, today unveiled a lineup of new additions to their program, including an iPhone panel, five new speakers and two new lectures. The updated program comes in the wake of new research that projects the virtual goods market will grow to $1 billion in 2009, making the 3rd Annual Virtual Goods Summit a must-attend event, not only for those in the industry, but for anyone involved in the business of gaming or social networking.

“Building a business based on virtual goods is a disruptive innovation in gaming and on the web, as we’ve seen in the US and globally. This market is here to stay,” said Charles Hudson, host of the 3rd Annual Virtual Goods Summit.“Our goal with the 3rd Annual Virtual Goods Summit is to provide in-depth insights from speakers on the key topics facing publishers and innovators in this fast-changing industry.”

The 3rd Annual Virtual Goods Summit starts on October 29 with the Virtual Goods University, a full-day workshop specifically designed to provide comprehensive information on the fundamentals of virtual goods. On October 30 the Virtual Goods Summit will feature a full day of discussions focused on cutting edge trends and success stories from individuals at the forefront of this lucrative business model. The following individuals have been added to panel discussions:

• Jeremy Liew, Lightspeed Venture Partners– Moderating: Lessons from the Leaders Panel

• Neil Young, ngmoco– Virtual Goods and the iPhone Panel

• Randy Breen, SGN– Virtual Goods and the iPhone Panel

• Owen Mahoney, Outspark– MMOs and Virtual Worlds Panel

• Will O'Brien, TrialPay– The Payments Landscape– Virtual Goods Payment Options

• Roger Wood, ORCA– The Payments Landscape– Virtual Goods Payment Options

• Philip Yun, NHN USA– Virtual Goods– A Global Perspective Panel

In addition, the following lectures and panels have been added to the agenda:

• Publisher Case Study– Launching Your Virtual Goods Offering with Jinen Kamdar, Group Product Manager for Ning

• Managing Dual Currencies with David Jesse, Vice President Product Manager&Business Analytics for Gaia Online

• Virtual Goods and the iPhone Panel with Neil Young, CEO and Founder for ngmoco, and Randy Breen, COO for SGN

Last week, a report by Inside Network’s Justin Smith and Serious Business’ Charles Hudson showed the incredible growth of virtual goods monetization in the US. The report focused on four key areas: Social Networks, Casual MMOs and Virtual Worlds, Hardcore MMOs, and Emerging Areas. These same areas will be the focus at the 3rd Annual Virtual Goods Summit as the schedule touches on a wide variety of relevant topics. Read a summary of the report here: http://www.insidevirtualgoods.com/us-virtual-goods

For more information on the 3rd Annual Virtual Goods Summit, please visit: http://www.vgsummit.com/2009

To register for the event, please visit: http://vgsummit2009-3rdlist.eventbrite.com?=R1

Follow us on Twitter: http://www.twitter.com/vgsummit

Be a Fan on Facebook: http://www.facebook.com/pages/Virtual-Goods-Summit/234057065290

About the Virtual Goods Summit

The 3rd Annual Virtual Goods Summit is brought to you by 3rd Power LLC, the team behind the Virtual Goods Summit 2008, Virtual Goods Summit 2007, Social Gaming Summit 2009, Social Gaming Summit 2008, and the iGames Summit. 3rd Power LLC strives to develop events that bring Internet and social media professionals together to exchange ideas and make new connections.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.