505 GAMES STRIKES A POSE WITH PICTURE PERFECT HAIR SALON FOR NINTENDO DSi™

AGOURA HILLS, Calif.– Oct. 13, 2009– 505 Games today announced Picture Perfect Hair Salon as an exclusive title for Nintendo DSi™. Picture Perfect Hair Salon will allow players to snap photos of themselves and friends and adjust their hairstyles and makeup to create and exchange brand new looks.

Taking full advantage of the camera function on Nintendo DSi, Picture Perfect Hair Salon will be the first Nintendo DSi game to use automatic face recognition. When a player positions her face correctly, the game will automatically take a picture. Players will also learn to manage their own hair salons and how to cut, color and style hair while perfecting their makeup style and mastering the art of keeping clientele happy. Over 15,000 different hair and makeup combinations allow girls to perfect their own individual look.

Interactivity is the root of the fun in Picture Perfect Hair Salon, as the title allows players to become in-game characters, enabling them to experiment with different hairstyles. Players can also participate in contests to win awards that will help increase their ranking in the salon world.

“Girls everywhere have long enjoyed experimenting with different hairstyles, and now they can not only take the fun on the go with Nintendo DSi, but they can also see exactly how hairstyles will look on themselves and their friends with Picture Perfect Hair Salon,” said Adam Kline, president of 505 Games (U.S.).“‘Tween and teen girls are sure to enjoy personalizing new looks with this all-new video game.”

Picture Perfect Hair Salon will be released in November for Nintendo DSi, and is rated E for Everyone by the ESRB.

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About 505 GAMES (U.S.)

Based in Los Angeles, CA, 505 Games (U.S.) is the North American division of 505 Games, a global videogame publisher. The U.S. operations launched in May, 2008 to bring quality interactive entertainment to North America on all game platforms including Microsoft Xbox 360™, Sony PlayStation® 2, PlayStation® 3, PSP, Nintendo Wii™ and Nintendo DS, as well as PC, online, and mobile. The company’s management team hails from the leaders in global entertainment including major motion picture studios, videogame publishers and leading game development studios. With the company’s deep experience and proven success in interactive entertainment worldwide, 505 Games is looking to drive the industry forward with innovative game experiences that integrate next generation game play, immersive stories and integrated brands that can take the business to a new level. The company offers a broad selection of videogame titles in all genres for players of all ages.

For more information on 505 Games, please contact:

Elizabeth Stewart

Bender/Helper Impact for 505 Games

310-694-3134

Elizabeth_Stewart@bhimpact.com

Cate Lombardo

Bender/Helper Impact for 505 Games

310-694-3149

Cate_Lombardo@bhimpact.com


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