505 GAMES TITLE HAIR SALON IS THE FIRST BOXED NINTENDO DSi™ TITLE IN EUROPE

Milton Keynes, 13th October 2009 - 505 Games have today announced that Nintendo™ has confirmed Hair Salon as the first Nintendo DSi™ only game to be released in Europe. The interactive title makes use of the console’s built in camera, meaning the November 13th release date will mark the first time a boxed Nintendo DSi™ exclusive title will appear in stores.

Hair Salon, developed by Sonic Powered, makes full use of the Nintendo DSi™ camera function. It is the perfect game for girls of all ages who are interested in the world of hair and make-up. By utilising the built in camera, players can take photos of themselves or friends and can create brand new looks and styles. Players can even become the in game character. Hair Salon is also the first game to use Automatic Face Recognition- a technical innovation that will automatically take a user’s picture once their face is in shot, ensuring a picture perfect photo every time.

“505 Games have a long, successful history with the Nintendo DS™ platform so it is only natural that we would respond and adapt innovatively to the new format.” commented Victoria Martin, Global Brand Manager for 505 Games.“ Hair Salon offers a fully interactive hairstyling experience for young girls and we are excited to see how the consumer will react to the content we’ve produced for the Nintendo DSi™”

Hair Salon will be published exclusively on Nintendo DSi™ by 505 Games and releases on the 13th November.

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Media Contact:

Candice Meisels

European Communications Manager

505 Games

cmeisels@505games.co.uk

www.505games.co.uk

About 505 Games

505 Games Ltd. is headquartered in Milton Keynes, United Kingdom. 505 Games is dedicated to the publishing and international distribution of full price, mid-range and budget computer and video games across EMEA (Europe, Middle East and Africa) markets and Australia. The current portfolio includes the best selling games Cooking Mama, ArmA II, IL2 Sturmovik: Birds of Prey and consists all gaming platforms, including Nintendo’s™ home video game console, Wii™, Nintendo DS™, Nintendo DSi™, PlayStation®3 computer entertainment system, PSP® (Playstation®Portable) system, Xbox360® video game and entertainment system and the Windows based PC. For more information on 505 Games Ltd. and its products please visit www.505games.co.uk

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