MALIBU, Calif. - March 26, 2009 - Abandon Interactive Entertainment today announced that the company has entered into a new partnership with Six Flags, Inc. (NYSE: SIX), the world's largest regional theme park company. The partnership will promote one of the newest entries into the fastest growing entertainment segments directed toward the online gaming youth community. The comprehensive agreement provides retail and promotional presence for Freaky Creatures at all Six Flags theme parks across the country.
"This partnership allows Abandon to continue to bridge digital entertainment with real world experiences," said Jamie Ottilie, President and COO of Abandon Interactive Entertainment. "We're looking forward to working with Six Flags to integrate the Freaky Creatures world into the park experience and expose our unique, cross platform MMO to all Six Flags attendees. The Six Flags theme park network allows us to reach a national entertainment-seeking audience in a family-friendly way."
"Six Flags is excited to partner with Abandon Interactive Entertainment to bring the Freaky Creatures experience to life in our parks," said David McKillips, Senior Vice President of Corporate Alliances. "Our powerful in-park media assets will introduce this year's hottest new online game to millions of players nationwide."
The multi-media partnership includes an extensive in-park branding campaign utilizing Six Flags' TV and new Outdoor Cinema Network as well as signage placements in demographically-targeted areas and online advertising on the Six Flags Web site, http://www.sixflags.com. In addition to the brand campaign, Six Flags will host Freaky Creatures tournaments involving local communities where park visitors can battle for their placement in the finals at the various parks. To extend the Freaky Creatures' collect, customize, battle and brag experience, retail starter packs will be sold and free trial cards will be distributed to park guests at key merchandise stores throughout all theme park locations.
Another key component of the partnership entails co-promotional incentives for Six Flags guests and members of the Freaky Creatures community. Abandon Interactive Entertainment will offer its members of the Freaky Creatures online community special discounts to visit their local Six Flags theme park and Six Flags guests will enjoy special incentives on the Freaky Creatures online community.
Freaky Creatures combines the best of online multiplayer gaming, collectible figures, virtual worlds and social networking. The Freaky Creatures experience begins with a starter pack that includes two action figures and a one gigabyte reusable flash drive as the key to the Freaky Creatures universe. The initial creatures come with 50 different parts, 20 powers and four objects that can be placed into the creature's lair.
Take your creatures online and customize them with parts and powers to create one of 3.2 billion possible combinations. Once you have created your unique creature, jump straight into battle or build a lair where you can care for your creature and hang out with friends. Visit the community to personalize your own homepage, play mini-games, join tournaments, check leaderboards, trade items, read animated comics, enter contests, form teams and much more in the ever expanding Freaky Creatures Universe.
Starter packs are now available at www.freakycreatures.com for $19.99.
About Abandon Interactive Entertainment
Abandon Interactive Entertainment, a subsidiary of Abandon Entertainment, develops and publishes entertainment content for multiple distribution channels. The company and its principals have a longstanding record in the game segmentincluding co-publishing the hit online game Dark Age of Camelot with Mythic Entertainment, as well as developing various games with companies such as NBC sports, THQ, Mattel, TDK and more. Freaky Creatures, Abandon's first original IP will launch early 2009. Distributed by Warner Music Group, Freaky Creatures is a cross-platform, massively multiplayer online game that allows players to build the ultimate, customizable creatures and battle them against friends. Abandon Interactive Entertainment was formed in 2005 and is headquartered in Malibu, CA. For more information on Freaky Creatures, please visit www.freakycreatures.com
About Six Flags
Six Flags, Inc. is the world's largest regional theme park company with 20 parks across the United States, Mexico and Canada, and soon will be expanding beyond North America with destinations in Dubai and Qatar. Since 1961, hundreds of millions of families have trusted Six Flags to combine friendly-clean-fast-safe service with affordable, value-packed thrills, record-shattering roller coasters and special events like the Summer Concert Series, Fright Fest and Holiday in the Park. Six Flags' wide array of entertainment options reaches all demographics - families, teens, tweens and thrill seekers alike - featuring themed attractions based on skateboarding legend Tony Hawk, the ultimate daredevil Evel Knievel, movie franchises The Dark Knight and The Mummy; as well as world-renowned, kid-friendly brands including Looney Tunes, the Justice League of America, The Wiggles and Thomas the Tank Engine.
Six Flags continues to develop new avenues for growth, acquiring ownership and management of Dick Clark Productions, producer of such perennial television hits as the American Music Awards, the Golden Globe Awards, the Academy of Country Music Awards, Dick Clark's New Year's Rockin' Eve and So You Think You Can Dance. Six Flags, Inc. is a publicly traded corporation (NYSE:SIX) headquartered in New York City.
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