Action Sports Retailer and Publisher PQube Team Up For WRC 3 Attack!


19th September 2012 – Letchworth UK

On the 12th October, videogame publisher and distributor PQube will be releasing WRC 3 FIA World Rally Championship for PlayStation 3, Xbox 360, PC and PlayStation Vita to an audience of simulator fans hungry for the chance to recreate the official 2012 WRC season.

Packed with more than 50+ Official Race Teams, 35+ different cars, every track from the championships and a completely re-designed career mode, WRC 3 is the most complete rally game created – ever! Gamers can now have a go at the WRC 3 demo on Xbox Live and the PlayStation Network.

To help ensure that WRC 3 reaches the largest and most appropriate audience possible, PQube has partnered with one of Europe's leading action sports retailers: Operating in more than a dozen countries around the world, FreestyleXtreme sell clothing and accessories from more than 140 action sports brands that rally and motorsport fans will be well aware of, including Alpinestars, Red Bull and, thanks to the popularity of rally driver Ken Block, Monster Energy and DC Shoes too.

With a combination of direct marketing to FreestyleXtreme's 7,000 monthly customer and promotion to the company's active, 110,000-strong social media networks, potential fans of the game will be offered WRC 3 stickers, competitions and special offers on rally related merchandise.

Those who jump in and pre-order WRC 3 will also receive EXCLUSIVE DLC content, the Classic Mini Cooper S 1964 Rally Car! WRC 3 is available for pre-order now from the following retailers: Amazon, GAME, and Zavvi.

FreestyleXtreme Marketing Director Ben Richardson says,

"It's a fantastic opportunity to work alongside PQube on the approach to the WRC 3 launch. Our customer base is in the key demographic for a game like this and I think FreestyleXtreme customers will very interested in the chance to find out more about WRC 3. Similarly, I think gamers will love the range of clothing we stock"

Head of Marketing at PQube, Andy Pearson commented,

"When you think of extreme racing, you think of Rally and when you think of extreme sports retailers, you think of Freestyle Xtreme. When we first signed WRC we reached out to the guys at Freestyle Xtreme as we appeal to very much the same audience, they are the perfect partner to promote both WRC 3 and their range of action sports clothing”

WRC 3, FIA World Rally Championship will be released on 12th October for Xbox 360, PS3, PS Vita and PC.

Online retailer is the largest stockist in Europe for clothing from Fox Racing, DC Shoes Etnies and Volcom, also selling racewear kit for Motorcycle, motocross, BMX, MTB and action sports enthusiasts.

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