ACTIVISION ANNOUNCES DETAILS FOR BATTLESHIP™ ON Wii, NINTENDO DS AND NINTENDO 3DS

London, UK – 8 March, 2012 – Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI), today released new information for the Wii™ system from Nintendo, Nintendo 3DS™ and Nintendo DS™ hand-held system versions of the upcoming BATTLESHIP ® videogame. Inspired by Hasbro’s classic naval strategy game BATTLESHIP, this seek-and-find adventure is taken to spectacular new heights. Developed by Magic Pockets, the Wii, Nintendo DS and Nintendo 3DS versions offer turn-based strategy gameplay as players are at the helm of their own naval fleet trying to fend off the alien advancement.

Players are in the middle of alien warfare on the high seas and are in charge of a naval fleet of real-world vessels like submarines, destroyers, patrol boats and more. Turn-based gameplay features elements of actual naval warfare command as well as Navy personnel characters that each have their own unique abilities and are key to defeating the alien invasion. With unlockable content and customisable modes, each BATTLESHIP videogame experience is exclusive to the Admiral behind the controller!

The Wii, Nintendo DS and Nintendo 3DS versions are rated 7+ by PEGI.  Versions for Xbox 360® video game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system are rated 16+ by PEGI. All versions are available May 2012 in North America and April 2012 in Europe. For more information on the game, please visit www.battleshipthevideogame.com

About Magic Pockets

Magic Pockets is an independent video game developer based near Paris, France.  Established in 2000, the company is famed for its work on games such as The Sims Medieval, Harry Potter (3 titles), Baldur’s Gate, Bakugan, Imagine Teacher, Dolphinz and many others.  The company now simultaneously develops several projects across various platforms (DS/DSi, 3DS, iOS/Android & Wii).  They can be found online at www.magicpockets.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan.  More information about Activision and its products can be found on the company’s website, www.activision.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.   From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.   The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010.  The online home of The Hub is www.hubworld.com.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved. 

Come see how we inspire play through our brands at www.hasbro.com. ©2012 Hasbro, Inc.  All rights reserved.

BATTLESHIP is a trademark of Hasbro and used with permission.  ©2012 Hasbro.  All rights reserved.

©2012 Activision Publishing, Inc.  Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. ©2011 Microsoft Corporation.  All rights reserved.  Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii, Nintendo DS, Nintendo 3DS are trademarks of Nintendo.  All other trademarks and trade names are the properties of their respective owners.  All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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Mainstream Media

Frank PR

activisionpr@frankpr.it

+44 (0) 207 693 6999

Specialist Games Media

Activision UK

ukpr@activision.com

Activision UK Press Asset Site

www.activisionpress.co.uk

   


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