ACTIVISION PUBLISHING AND GAMEMILL ENTERTAINMENT ANNOUNCE KUNG ZHU™ AND ZHUZHU PETS™: FEATURING THE WILD BUNCH VIDEO

FOR IMMEDIATE RELEASE

MINNEAPOLIS, MNOCTOBER 21, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) and GameMill Publishing, Inc., in association with Cepia, LLC, today announced that ZhuZhu Pets™: Featuring The Wild Bunch for Wii™ and Nintendo DS™ and Kung Zhu™ for Nintendo DS™ are now available. Winner of three of the Toy Industry Association’s Toy of the Year Awards in 2010 - including“Toy of the Year” - ZhuZhu Pets™ have quickly become a phenomenon, and now three new games bring the Zhu-niverse™ to life in distinctive, exciting new adventures.

ZhuZhu Pets™: Featuring the Wild Bunch expands the beloved ZhuZhu Pets™ crew by introducing all new cuddly characters for players to use as they spelunk through caves, race vehicles, and shred the slopes of a newly expanded Zhu-niverse™. The action-oriented Kung Zhu™ launches an all out hamster attack as the formidable Kung Zhu™ group dons customizable battle armor and engages in 35 levels of high-energy combat, which follows the same storyline as the toys.

Cepia has filled its toys with dynamic personalities, allowing us to be really creative in extending each hamster’s uniqueness,” said David Oxford, Activision Publishing.“Whether it’s Pipsqueak’s sweet but fearless attitude or Stonewall’s loud and crazy ways, each hamster has a different style to play throughout their grand adventures.”

Gary Miller, GameMill Publishing, stated,“We are thrilled to give the enthusiastic fans of Kung Zhu and ZhuZhu Pets a game that truly embodies the playful, imaginative spirit of the toys.”

The initial release of ZhuZhu Pets™:  Featuring The Wild Bunch will come with Nutters, a Collector’s Edition chipmunk. This limited edition version of the game will be available on Nintendo DS™ for $34.99 MSRP and Wii™ for $39.99 MSRP. Kung Zhu™ will come packaged with an exclusive pre-release warrior hamster, Tull, for the Nintendo DS™ for $34.99 MSRP.

“Whether you are drawn to ZhuZhu Pets™ or Kung Zhu™ because of their adorable looks, playful nature, or adventurous attitude, ZhuZhu Pets™: Featuring the Wild Bunch and Kung Zhu™ offer something new for every fan to embrace,” said Natalie Hornsby, Vice President of Marketing, Cepia, LLC.

ZhuZhu Pets™: Featuring The Wild Bunch is rated E for Everyone. Kung Zhu™ is rated E10+. For more information, visit www.activision.com or www.gamemillpublishing.com.

About GameMill Entertainment

GameMill Entertainment is located in Minneapolis, Minnesota. GameMill is a third party publisher of various Children's and Casual games for the PC, Nintendo DS, and Wii from Nintendo. With development across the globe, GameMill is a source of entertaining and fun games for all ages. www.game-mill.com.

About ZhuZhu Pets™

ZhuZhu Pets™ are innovative, realistic, interactive, plush, and artificially intelligent hamsters that talk and move around in their own playsets.  ZhuZhu Pets include two play modes: nurturing mode where the hamsters coo and purr and adventure mode where the hamsters explore their habitat with intelligent audio and mechanical responses to various habitat stimuli.  Over a dozen add-ons can be purchased to build an ever-evolving hamsterworld for your hamster to play in and explore.  Powered by 2 AAA batteries (included), ZhuZhu Pets™ are suitable for ages 4 and up.  For more information, please visit www.zhuzhupets.com.

About Cepia, LLC

Cepia was founded in 2002 in St. Louis, Missouri by a senior management team boasting over 100 years of combined history in the toy industry.  Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates.  Cepia is especially known for its use of advanced technology, which is employed in such an unobtrusive way that the toys are not only fun to play with, but often viewed as“wonderful” or“magical.” Cepia’s toy brand building enterprises include Glo-e a light-up plush bear, Hydro Max a motorized water blaster, Sky Raptors, Sk8, and their newest venture ZhuZhu Pets™.  For more information, please visit www.cepiallc.com.

About Black Lantern

Black Lantern Studios, Inc. is an independent interactive entertainment software developer for consoles and the PC. Founded in 2003 and headquartered in Springfield, Missouri, Black Lantern Studios is committed to providing the highest quality, richest, and most satisfying gaming experience to its customers, and delivering value to its publishers and partners. For more information about Black Lantern Studios, please visit www.blacklanternstudios.com or e-mail info@blacklanternstudios.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com

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©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Amanda Young

Sandbox Strategies

(212) 213-2451

Amanda@sandboxstrat.com 


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