Activision Publishing and Twentieth Century Fox Licensing&Merchandising Announce Release of Percy Jackson&The Olympians: The Lig

Activision Publishing, Inc. (Nasdaq: ATVI) and Twentieth Century Fox Licensing&Merchandising (Fox Licensing), announced today the February 9, 2010 release of Percy Jackson&The Olympians: The Lightning Thief for the Nintendo DS TM . Based on the first title in Rick Riordan's best-selling book series and the highly anticipated film from 20th Century Fox, the tactical role-playing game puts players in command of Percy Jackson and his fellow demigods as they battle for survival in a contemporary world ruled by powerful Greek gods. Percy Jackson&The Olympians: The Lightning Thief arrives in theaters everywhere February 12, 2010.

"The Percy Jackson book series has been on the New York Times Best Seller list for more than 125 weeks and the Percy Jackson&the Olympians: The Lightning Thief film adaptation is one of the most buzzed about movies for 2010," said David Oxford, Activision Publishing. "We're honored to work on such a hot property, building on the elements that fans love, to create a fantastic video game that can be played on the go."

"Chris Columbus has made a great film that is very true to the fantastic stories in the book series," said Gary Rosenfeld, Senior Vice President of New Media Licensing for Fox Licensing. "We needed a partner that could take this vision and translate it into a great and most importantly - fun - game for all the fans. Activision has certainly delivered."

"The film is so action-packed that a video game is a natural extension," added director Chris Columbus. "Activision has been the ideal partner to bring the movie to life in yet another thrilling way."

Players in Percy Jackson&the Olympians: The Lightning Thief will adventure across America in search of Zeus' master lightning bolt while assembling their best fighting team to go head-to-head against ruthless enemies. Joining Percy are his friends Annabeth and Grover, and plenty more allies each with "godly" abilities and battle advantages. Planning which team member to take into battle is key to survival - certain combinations of characters boost their effectiveness.

Based upon the first novel in author Rick Riordan's best-selling book series, Percy Jackson&The Olympians: The Lightning Thief is set in a modern world where the twelve gods of Mount Olympus are alive, Percy Jackson, the teenage son of Poseidon, is suspected by Zeus of stealing his lightning bolt, the universe's most powerful weapon. Percy must prove his innocence, save his mother, and avoid a devastating war among the gods.

For more information please visit www.activision.com.

About 20th Century Fox

Twentieth Century Fox Film Corporation is a unit of Fox Filmed Entertainment (FFE) - both subsidiaries of News Corporation. As one of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International and Twentieth Century Fox Animation.

About Fox Licensing&Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

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©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Nintendo DS is a trademark of Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

CONTACT

Amanda Young

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Amanda@sandboxstrat.com


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