ACTIVISION’S MOBILE SLATE GIVES FANS MORE WAYS TO BRING TOYS TO LIFE THIS FESTIVE SEASON

Skylanders Battlegrounds™ Unlocks The Franchise’s Trademark Physical-Digital Play

Skylanders Lost Islands™ Introduces Character/Resource Management To The Franchise

Skylanders Cloud Patrol™ Continues To Soar With New Updates And Innovations

London, UK – 20 th November, 2012 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., [Nasdaq: ATVI] announced today the addition of two new mobile titles – Skylanders Lost Islands, available now for download exclusively on the iTunes App Store, and Skylanders Battlegrounds, now available as a physical starter pack at retail and available digitally as a standalone iOS App on 22 nd  November.

Skylanders Battlegrounds notches up another first for the franchise by bringing its signature blend of physical and virtual play from the console experience to mobile devices.  The Skylanders Battlegrounds Starter Pack includes a special wireless Bluetooth Portal of Power ® that brings your figures to life on iOS and three characters: Jet Vac, Series 2 Cynder and Double Trouble and a Platinum Treasure Chest stocked with digital items for use in the game.

Skylanders Battlegrounds features:

·         An entirely new Action RPG experience designed from the ground up for mobile devices, featuring innovative team-up gameplay in which the player controls two Skylanders at the same time.

·         Episodic content, starting with twenty levels and two mega bosses upon initial release. Additional levels and bosses will be delivered through app updates for free.

·         Gamers who purchase the Skylanders Battlegrounds Starter Pack get to use the included platinum treasure chest that automatically unlocks loads of in-game loot including a coin and XP multiplier, health potions, bombs and much more.

The complete Skylanders Battlegrounds Starter Pack is available at retail and includes a redemption code to download the game from the iTunes App Store. The standalone app is available on 22nd November in the iTunes App Store on iOS devices directly; no peripherals or figures are required to play. However, the Bluetooth Portal of Power included in the Skylanders Battlegrounds Starter Pack will work with all of the available digital apps, letting players use their favourite Skylanders Spyro’s Adventure ® and Skylanders Giants figures with Skylanders Battlegrounds , as well as Skylanders Lost Islands and the updated Skylanders Cloud Patrol .

Skylanders Lost Islands , an innovative character and resource management game, gives Portal Masters a chance to rebuild and customise their own slice of the Skylands.  Players can play with their Skylanders by sending them off on quests and adventures, using them to ward off evil trolls, and chase away pesky sheep all while helping the peaceful Mabu rebuild their homeland in the sky.

Meanwhile, Skylanders Cloud Patrol continues to build momentum as a top casual title on iOS, with a massive new update that introduces an all-new social multiplayer Daily Showdowns mode.  Challenge your friends to a Showdown, send them taunts via push notifications and beat them to earn in-game currency. Don’t worry if you lose, every day there’s a new Showdown. This is all possible with the debut of ACTIVATE - Activision’s new mobile gaming platform that delivers extended online features and services to mobile gamers, including cloud storage of user’s toy collection and save games across iOS devices.  And even bigger enhancements are on tap for the game.  Later this year, the Skylanders Giants characters will be joining the Skylanders Cloud Patrol.

For more information about Skylanders Battlegrounds, Skylanders Lost Islands¸ Skylanders Cloud Patrol please visit http://www.skylanders.com/mobilegames

Skylanders Battlegrounds , Skylanders Lost Islands and Skylanders Cloud Patrol are developed by Vicarious Visions Mobile, Activision’s mobile games powerhouse based in Albany, New York.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release dates of SKYLANDERS BATTLEGROUNDS and SKYLANDERS LOST ISLANDS, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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© 2012 Activision Publishing, Inc.  SKYLANDERS BATTLEGROUNDS, SKYLANDERS LOST ISLANDS, SKYLANDERS CLOUD PATROL and SKYLANDERS GIANTS are trademarks, and SKYLANDERS SPYRO’S ADVENTURE, PORTAL OF POWER and ACTIVISION are registered trademarks of Activision Publishing, Inc.

 


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