ACTIVISION’S SQUISHY, SQUASHY SQUINKIES IS NOW AVAILABLE FOR NINTENDO DS™

MINNEAPOLIS, MN - April 13, 2011– Activision (Nasdaq: ATVI) and Blip Toys have announced that the first videogame, based on the International Toy Fair’s 2010 Girl Toy of the Year Award Winner, Squinkies™, is now available for the Nintendo DS™ family of handheld systems. Squinkies includes four ultra-rare, lovable Squinkies exclusively available only through purchase of the videogame.

Squinkies incorporates the adorable world of Squinkies and adds in an exciting adventure for players to experience. Players become the Squinkies Princess searching for all of her friends in The Land of the Squinkies. As the player completes various mini-games and solves dynamic puzzles, more Squinkies are found and added to the players’ growing collection . With more than 250 friends to collect, players are sure to find all of their favorite Squinkies friends throughout the entire adventure.

Two sets of four exclusive, ultra-rare Squinkies will come bundled with the initial release of the game giving fans the chance to add to their collection. Faithful fans are also rewarded with codes in specially marked Squinkies toys which will unlock new content within the game.  Fans can collect up to ten different codes for a Squinkies adventure that is out of this world!

Squinkies for Nintendo DS™ is rated E for Everyone by the ESRB and is now available for $29.99. For more information please visit www.squinkiesvideogame.com.

About Blip ® Toys

Established in 2000 and headquartered in Minnetonka, Minnesota, Blip Toys is a fast-reacting, trend-driven toy manufacturer. The company is focused on developing innovative new products that appeal to both boys and girls. Blip Toys strives to produce high quality products at great values. Blip Toys current product line includes Squinkies, Whimzy Pets, Zubber, Hair Balls, Zoom-O, Friends Boutique, and other popular toys for boys and girls. The company also produces Lego ® branded children’s furniture and play mats under license from the Lego Group. Visit Blip Toys at www.bliptoys.com. Squinkies is a trademark of Blip LLC. ©Blip 2010.  All rights reserved

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com

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©2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc . Nintendo DS is a trademark of Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Amanda Young

Sandbox Strategies

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amanda@sandboxstrat.com 


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