Advantage Distribution - Mamba Games.

Mamba games are continuing to build retail support for their catalogue within the UK gaming market by making sure all retail avenues within the UK are established.

Mamba has signed up Advantage Distribution to help them sell into independent retailers and online stores within the UK.

Mamba are now selling into all areas of the market including online, in store and download with help from there sales partners Lace Digital Media Sales.

The signing of Advantage is a massive step forward for Mamba and will help generate further sales in 2009 and beyond. Online sales have already exceeded expectations and forecasts, and Mamba is committed to replicating this within the independent retailer sector.

Jason Codd explains why this is an important move forward for Mamba.

“We are delighted to have Advantage on board with us to serve the independent markets and we are looking forward to working with them. Max and his team are true professionals and the partnership can be a good fit for both companies. Mamba has some exciting times lined up for 2010 where we are moving onto our first console projects and this partnership with Advantage can only benefit and enhance our plans for the future"

Mambas Q4 catalogue that includes titles such as, OUTCRY: THE DAWN, THE VOID, SCORPION: DISFIGURED and LIGHT OF ALTAR will all benefit from the signing along with the recently established adventure gaming brand– ODYSSIA.

Max Butler, General Manager at Advantage Distribution said; We established a trading relationship with Lace Digital Media last year and are excited to extend this to include the Mamba Games catalogue. Mamba Games product portfolio is focused at the core PCCD user and we are pleased to add this to our portfolio as these games have strong following with the discerning PC gamer. The line up pre Christmas will be mid price PCCD titles including Scorpion Disfigured from the Stalker development team.


More about Mamba

Mamba Games is a new video games publisher based in the United Kingdom, London. Headed up by industry veterans spanning 40 years Mamba Games is looking to make a name for itself with releasing quality, value for money projects. In July 2009 Mamba Games announced a new adventure dedicated brand named "Odyssia" which will launch the first titles "Outcry" and "The Void" in October 2009 within Europe and Australasia. The business plan is to release up to 16 adventure products on PC, Nintendo DS and Nintendo Wii by the end of 2010 and also working with other software publishers for distribution and publishing within Europe.

Mamba Games currently distributes in over 30 territories worldwide with over 40 the target by 2010. These range from the USA to Australia and Japan, working with professional sales and marketing companies giving the products exposure to the retail market.

By October 2009 Odyssia will also have a designated download portal available for end users to download full products direct to their desktop, something which is becoming more and more the "norm" within the video games industry. Odyssia will feature Mamba Games products and also a selection of the very best products from 3rd party publishers.

Mamba Games encourages developers of all sizes to contact them if they have a quality product which they would like to bring to retail and digital market.

About Advantage Distribution

Advantage opened in February 2003 and was created with a remit to fulfil the needs of publishers and retailers within the interactive entertainment industry in the UK - Europe’s largest gaming marketplace. Based in Solihull, West Midlands, Advantage Distribution offers direct and effective distribution for all computer and video gaming formats into UK retail channels. Advantage Distribution offers dedicated, experienced and proactive management and a sales team that delivers a fast, flexible and cost effective service to the interactive entertainment industry. From our National Distribution Centre situated at the Centre of the national Motorway network, Advantage can access UK national and independent retailers on a daily basis.

For all business enquiries: Robert Neilson (

For all distribution enquiries: Jason Codd (

For all PR enquiries: Jennie Lever (


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