Alan Smith joins Martin Tyler in the broadcast booth for EA SPORTS FIFA 12

Guildford, UK.– June 30, 2011– Well-respected broadcaster and former England forward Alan Smith was unveiled today as part of the main English commentary team for EA SPORTS™ FIFA 12, joining long-time commentator Martin Tyler as the primary voices of this year’s title. FIFA 12, chosen Best Sports Game by the E3 Game Critics, launches September 27 in North America and September 30 worldwide.

“Alan will bring a fresh, new perspective and insight to FIFA 12, working alongside the trusted and well-known voice of Martin Tyler,” said David Rutter, Senior Producer of FIFA 12.“As one of the top-tier broadcasters on the UK football scene, he brings enormous knowledge and expert analysis to the game so that we can deliver the most authentic FIFA experience this year.”

“The natural chemistry that Martin and I have developed working live matches for TV has transferred very well to the virtual broadcast booth,” said Smith.“I’m really looking forward to FIFA fans hearing our work this fall as we bring all the match day emotion and excitement to this year’s game.”

For the first time ever, FIFA 12 will feature two English broadcast teams, and more than 10,000 lines of fresh commentary, making the game sound new and different all year long. The second commentary team, featuring Clive Tyldesley and Andy Townsend, will call tournament matches, giving these games a real-world broadcast feel and sound. Fans will also have the option to customize the audio to their preferred commentators for any matches.

For the latest news on FIFA 12 join more than six million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

FIFA 12 will be available in stores September 27 in North America and September 30 worldwide for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, PC, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad™, and iPod® touch. The game will also be available for digital download on PC at origin.com. Additional feature details will be revealed in the months ahead.The game has not yet been rated. Screenshots are available at http://info.ea.com.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.  EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA JAM basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMATiger Woods PGA TOUR® golf , and EA SPORTS Active. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

For more information contact:

Keith Hennessey

Publicist EA SPORTS

khennessey@ea.com

01483 463783

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About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims, and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  John Madden, NFL, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission. “PlayStation” and the“PSP” are registered trademarks of Sony Computer Entertainment Inc.  Xbox 360 is a trademark of the Microsoft group of companies. Wii and Nintendo 3DS are trademarks of Nintendo.  iPad is a trademark and iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.   Facebook is a registered trademark of Facebook, Inc.  All All other trademarks are the property of their respective owners.

 


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