AMAZON.CO.UK LAUNCHES VIDEO GAMES TRADE-IN PROGRAMME

Luxembourg– 10th December 2010: Amazon.co.uk announces the launch of its Video Games Trade-In Store ( www.amazon.co.uk/tradein) where customers can exchange unwanted video games and accessories in return for credit to their Amazon.co.uk account.

“Trading-in with Amazon.co.uk is quick and easy, providing customers with a great way to exchange their old games and save money on future purchases,” said Chris Poad, director of video games at Amazon.co.uk Ltd.“It’s a hassle-free experience with Amazon paying for postage and putting a Gift Card straight into the customer’s account once the item is received.”

There are three simple steps to trading-in at Amazon.co.uk:

·         Select Items– Search for eligible items to trade-in and find out how much you’ll receive for each item

·         Send Items Free of Charge– Print a delivery label and packing slip, package your items and post them at no cost

·         Get a Gift Card– An Amazon.co.uk Gift Card will be deposited into your account upon receipt of games which are accepted

Trade-in prices are guaranteed provided that they are postmarked within seven days of submission and items are received in an acceptable condition. 

ends

Note to Editors

For further information from the Amazon.co.uk press office please contact:

Laura Bonney

Tel: 0208 636 9280 / 07740650468

Email: pressoffice@amazon.co.uk

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car&Motorbike, Clothing, DIY&Tools, DVD, Electronics&Photo, Grocery, Health&Beauty, Home&Garden, Jewellery, MP3, Music, Musical Instruments&DJ, Office, PC, Pet Supplies, Shoes, Software, Sports&Leisure, Toys&Games, Video Games and Watches.

Kindle and Kindle 3G are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G utilises the same 3G wireless technology as advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.com.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings. 


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