LOVEFiLM, an Amazon company, has partnered with ITV to enable its members to instantly watch TV titles from the UK's largest commercial broadcaster.

The subscription video on-demand (SVOD) agreement will give LOVEFiLM members access to ITV's vast archive of shows, including a selection of recent popular content such as Marchlands and Above Suspicion, as well as classic crime series Prime Suspect and Inspector Morse and much loved British dramas such as Cold Feet and Secret Diary of a Call Girl.

The renewed deal with ITV will add further premium TV content to the LOVEFiLM Instant service - Europe's leading TV and movie subscription streaming service available on a range of internet-connected devices including the PC, Sony PlayStation®3, Apple iPad, web-enabled TV sets and Blu-ray players and Microsoft Xbox 360 - and strengthen its existing offering of ITV programmes.

LOVEFiLM Instant gives members immediate access to TV and movie content from major broadcasters and studios including Entertainment One, Disney, Lionsgate, Momentum, STUDIOCANAL, Warner Bros. and BBC Worldwide direct to their living rooms.

Simon Calver, CEO of Amazon's LOVEFiLM, comments:

"LOVEFiLM's partnership with ITV is the icing on the cake of our LOVEFiLM Instant service as it brings more top TV content together with world class movies, delivered across multiple platforms, all for one low monthly price."

Martin Goswami, Director of Pay and Distribution added:  "We are delighted to be working with LOVEFiLM to bring a wide range of ITV's best loved programmes to their subscribers.  Partnering with LOVEFiLM's Instant service is a great example of how ITV is starting to drive new revenue streams by distributing its content across multiple platforms."  

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