amBX LAUNCHES SDK IN JANUARY 2009

amBX achieves a significant milestone early next year when its all-new developer programme kicks off with the launch of its much-anticipated SDK, which goes live on 12th January 2009.

The amBX SDK enables developers across the whole of the entertainment industry to get up and running quickly with test tools and example applications to guide the way to enhance games with immersive amBX effects. A support forum provides advice and best practice information as well as a complete tool box that will unlock the most advanced features of amBX. Up to now the amBX SDK has been available on a project by project basis but the new developer programme has opened it up to the development community free of charge.

"The amBX SDK provides developers with everything they need to get quickly up to speed and at no charge. It makes amBX very approachable and this will be a major step forward for us as we take the amBX proposition to wider markets and sectors. The whole point of amBX is to immerse the player deeper into the game and the amBX SDK now makes a rather complex operation very simple and extremely low cost." commented Neil MacDonald, CEO of amBX.

Developers can register their interest and receive an email alert when the SDK is launched at http://developer.ambx.com.

amBX is a technology that delivers full‘sensory surround’ entertainment experiences. It enables content creators to add real world effects using light, colour, rumble and even air flow, through licensed amBX devices, to the virtual worlds of computers, games, music, movies and TV entertainment. With amBX the entertainment world can be brought into the real world to create incredible immersive experiences.

amBX has already licensed the technology to many content developers and publishers in the gaming sector. The SDK developer programme will enable many more companies creating both hardware and content to add this innovative technology to their products.


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