Apple Approves‘Perma-death’ iPhone Game, on Sale Now


A first for its kind in the retail gaming world, One Single Life is just that; a game where every play could be your last. Literally. If the response from forums is anything to go by, the game looks set to divide opinions on the merits of‘permadeath’ in games.

According to the creator of One Single Life, the game’s design is intended to make players truly feel alive.

“The concept grew from a burning desire to capture the raw emotions we experience in real life but yet rarely see in computer games; anxiety, exhilaration, and genuine tension. I wanted to make a game that forces me to answer that most honest of questions; Do I have what it takes when it matters most?” says Anthony O’Dempsey, Director of FreshTone Games.

One Single Life has been described as being“like an exhilarating and interactive short film”. And although it contains only ten levels, there is more tension here than can be found in most games fifty times its budget.

Players take on the persona of Average Joe, a seemingly ordinary man dressed in the day-to-day suit and tie we all detest but who is driven to be anything but ordinary. Much like the‘jump simulator program’ from the hit movie‘The Matrix’, players must leap from the top of one skyscraper to another nearby. Later levels have the buildings set further apart as the challenge heats up.

One Single Life is the first instalment of a series of games from FreshTone Games with the announcement that the sequel‘One Single Life: Tournament Edition’ (working title only) is already in development.

One Single Life, appealing to men and women, beginners and advanced gamers alike, is available on the iPhone App Store from April 13.

Do you have what it takes?

For more information please contact:

Anthony O’Dempsey

Director, FreshTone Games

P: +61423 427 658


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at