Niwot, CO–October 25, 2007- ArtGuitar®, a leading designer of innovative custom paint and technology for electric and acoustic guitars, announced today it has hired Reverb Communications, Inc. to oversee its marketing, public relations and business development programs. Reverb Communications will now work in tandem with ArtGuitar to position the company as a cutting edge leader of high quality videogame peripherals for music-based videogame titles.
“We are extremely familiar with Reverb’s work on multiple music-based videogame titles and peripherals,” stated Steve Spurgeon, CEO for ArtGuitar.“Their programs fit our roadmap perfectly as we launch into this very exciting new space with our line of videogame guitar controllers.”
ArtGuitar is best known for its patented process that lays pristine artwork onto the body of real guitars to transform the instrument into a one-of-a-kind creation. Many of these instruments are then offered as limited edition or collector’s item products.
“Our enthusiastic team is excited to be working with a company that develops products with such creativity and originality,” stated Doug Kennedy, vice president of business development for Reverb Communications.“We look forward to working side by side with ArtGuitar as the company steps into the videogame peripherals industry.”
Reverb Communications’ experience includes work on hit music videogame titles including Guitar Hero I™ and Guitar Hero II™, as well as the soon to be released music videogame from MTV Games, Rock Band™. Reverb Communications also developed the launch campaign for the V series of guitar controllers and accessories from videogame guitar peripheral manufacturer, The Ant Commandos.
ArtGuitar, based in Niwot, CO, specializes in custom artwork for electric and acoustic guitars. Its patented process uses a quality paint finish to lay original images onto each guitar, transforming the instrument into a true masterpiece. ArtGuitar designs are currently available for customized guitars from Peavey, Fender and Gibson. The company also pioneered the world’s first videogame guitar controller crafted from a genuine guitar with the introduction of the limited edition AG RiffMaster™ Guitar Controller. To learn more about ArtGuitar or its products please visit: http://www.artguitar.com.
About Reverb Communications:
Reverb Communications is a leading agency in the interactive entertainment industry, with clients from around the globe. Reverb develops custom public relations, marketing, sales and business development programs that directly impact the bottom line of its clients. For more information please visit: www.reverbinc.com.
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