Artix Entertainment sponsors American Cancer Society Relay for Life®; encourages donations from its 130 million gamers

LAND O'LAKES, FLORIDA - April 27, 2011– Artix Entertainment, the indie game development studio that delivers download-free browser-based RPGs to 130 million users, has become a sponsor of the American Cancer Society Relay for Life® to help the fight against cancer.   The entire Artix development team will be at the event.

The American Cancer Society Relay for Life is an event where participants walk around a track in celebration of the lives of people who battled cancer, in memory of loved ones who have lost their lives to cancer, and to fight back against the disease. Because cancer never sleeps, the relay is an overnight event where people will be walking the track during the day and throughout the night.  The event will last 18 hours starting on April 29 th at 6 PM on the track at Sunlake High School.

More than 20 teams and 250 individuals will be participating in the relay to raise awareness and funds to save lives from cancer. At least one member from each team will be walking the track at all times.  A Luminaria ceremony will begin after dark on the first night of the relay, April 29 th. During the ceremony, candles will be lit and placed inside sand-filled bags to honor the people who have been touched by cancer and to remember loved ones who lost their lives to the disease. A silent lap around the track will follow the ceremony.

"We are very excited to be supporting the Relay for Life. Any event where you battle one of the most dangerous diseases on the planet by walking around in circles for 18-hours straight... COUNT US IN!" said Adam Bohn, CEO of Artix Entertainment, LLC.“And we encourage everyone who can, to make a small donation to this noble cause.”

To make a donation, please visit the Artix Entertainment team page http://main.acsevents.org/site/TR/RelayForLife/RFLFY11FL?pg=team&fr_id=29854&team_id=924375 (or you can make a direct donation to the event or to an individual participant by visiting http://main.acsevents.org/site/TR?sid=97291&type=fr_informational&pg=informational&fr_id=29854.)

Bohn also noted that Artix will be sponsoring a track-side tent with game merchandise, and 100% of the revenues generated during the Relay for Life will be donated to the event.

The American Cancer Society Relay for Life has grown into a global event.  Each year, more than 3.5 million people in 5,000 communities in the United States, along with additional communities in 19 other countries, gather to take part in this global phenomenon and raise much-needed funds and awareness to save lives from cancer.

Artix Entertainment joins other sponsors of Relay for Life events around the country including Walmart, Staples, UPS, Delta, Kraft Foods, AT&T, and American Airlines, among many others.

For more information about The American Cancer Society Relay for Life, visit http://main.acsevents.org/site/TR?fr_id=29854&pg=entry .  For more information about Artix Entertainment, visit www.artix.com .

Other Games from Artix Entertainment

Artix Entertainment offers many RPG and MMO titles, ranging from the fantasy realms of AdventureQuest, DragonFable, and the MMORPG AdventureQuest Worlds to the sci-fi galaxies of MechQuest, WarpForce, and EpicDuel, and the all new superhero MMORPG HeroSmash. Artix has enjoyed a high success rate in the past eight years with over 130 million accounts created for their games.

For more information about our games, please visit:

AdventureQuest Worlds at www.aq.com

DragonFable at www.dragonfable.com

EpicDuel at www.epicduel.com

HeroSmash at www.herosmash.com

MechQuest at www.mechquest.com

AdventureQuest at www.battleon.com

Artix Entertainment games at http://portal.battleon.com

and HeroMart at www.HeroMart.com

You can follow or friend Artix on…

Twitter: http://twitter.com/artixkrieger

Facebook: http://www.facebook.com/artix

MySpace:  http://www.myspace.com/artixkrieger

                               

® The American Cancer Society Relay for Life is a registered trademark of the American Cancer Society.

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About Artix Entertainment

Artix Entertainment LLC, is a privately held, game development and publishing studio that specializes in creating online, browser-based, anime-style, role-playing Flash games with a distinctive visual style and high-quality game play. Artix has developed a range of games with storylines that are based in the fantasy, sci-fi, and adventure genre. Content within the games is updated on a weekly basis creating a compelling experience which keeps users coming back frequently for new content and story lines. Artix core offerings are three online RPG games: AdventureQuest, DragonFable, and MechQuest, and three MMORPGs: AdventureQuest Worlds, EpicDuel, and HeroSmash. Players can visit www.artixentertainment.com for more information.

Media Contacts

Daniel Vasile, Artix Entertainment, at dan@battleon.com.

Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com.  


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