Los Angeles, CA– December 16, 2010– Atari, one of the world’s most recognized publishers and producers of interactive entertainment announced today that Lucas Bean has joined Atari as Senior Director of Online Marketing. In his new role, Bean will be responsible for Atari’s online marketing strategy in North America. The announcement was made by Atari’s President and Deputy CEO, Jim Wilson to whom Bean will report.
Most recently Bean served as Senior Director of Marketing at a Sony Pictures Entertainment’s - Crackle.com (Sony Pictures online video network). At Sony, Bean managed all online marketing efforts for Crackle.com including search, display, social media, affiliate marketing and all other user acquisition&retention efforts. Prior to Sony, Bean also served as Director of Media&Network Monetization at Traffic Marketplace. In this position, Bean was responsible for overseeing media buying, campaign strategy&analysis, and ad operations.
Bean also served as a Director of Online Marketing at Reunion.com, Marketing Development Consultant at Myspace.com and as North American Marketing Manager for Sennehiser Electronic Corporation.
“Lucas brings an in-depth knowledge of online marketing strategy and customer acquisition to the Atari team,” said Jim Wilson, President and Deputy CEO of Atari S.A.“His knowledge of how to engage our players online through innovative marketing campaigns will be invaluable.”
ABOUT ATARI, SA
Atari group is a global creator, producer and publisher of interactive entertainment. Atari’s brands and content are available across all key traditional and digital distribution touch points, including browser-based and social online platforms, PC, consoles from Microsoft, Nintendo and Sony, and advanced smart phones (i.e. iPhone, Android and RIM devices). Divisions of Atari, SA include Cryptic Studios, Eden Studios, Atari Interactive, Inc. and Atari, Inc.
Atari benefits from the strength of its worldwide brand and its extensive catalogue of contemporary classic game franchises (Asteroids®, Centipede®, Missile Command®, Lunar Lander®), original owned franchises (Test Drive®, Backyard Sports®, Deer Hunter®), MMO games from Cryptic Studios (Star Trek™ Online, Champions Online™) and third party franchises (Ghostbusters®, Rollercoaster Tycoon®, Dungeons and Dragons®). Atari also leverages the power of its franchises to deliver movies and merchandise to consumers around the world.
For more information please visit: www.atari.com
© 2010 Atari Europe SASU. All rights reserved.
Atari word mark and logo are trademarks owned by Atari Interactive, Inc.