NEW YORK, July 15: Atari serves up a treat with the announcement of What's Cooking? with Jamie Oliver, the first video game to feature international cooking star Jamie Oliver and his delicious, world-renowned recipes, scheduled for release exclusively on Nintendo DS TM for Christmas 2008. What's Cooking? with Jamie Oliver walks players through virtual and real-life cooking situations, from shopping to chopping, dressing the dish to serving up meals. The portability of Nintendo DS means Jamie Oliver is with you every step of the way to offer help and inspiration at the supermarket, in the kitchen, on the barbecue or wherever you feel like cooking up a storm.
Try your hand at some delicious real cooking with the interactive cookbook, stuffed with 100 original Jamie Oliver recipes, mouth-watering photography by David Loftus of the quality we've come to expect from Jamie's books, and featuring voice recognition leaving hands free to concentrate onthe cooking. The interactive shopping list automatically saves ingredients from chosen recipes (either Jamie Oliver's or your own creations) and organises them by food type making trips to the supermarket a breeze. You can add any other items you want to the list using the keypad or text recognition.
In the spirit of Jamie Oliver's books and TV shows, the creative mode encourages players to use hundreds of hand-picked ingredients to create their own dishes. Up to 100 of your own unique recipes can be saved on the Nintendo DS to be recreated in the kitchen later and shared with friends and family using the Nintendo ® Wi-Fi Connection.
The cooking games offer fun for everyone with a series of recipe challenges using the stylus to chop, stir and serve in a variety of virtual real-time 3D kitchen settings. Challenge your friends and family to a cook-off or beat the clock, all the while keeping quality and taste in mind on your way to becoming a top chef.
"I really want to get as many people as I can cooking simple, tasty food, so I'm really excited about bringing a book's worth of my recipes to a game for the first time," said Jamie Oliver. "You can cook my recipes for real at home or in the game's 3D kitchens, but what's brilliant is that you can come up with your own recipes then share them with your mates and family over wi-fi. Lovely."
"What's Cooking? with Jamie Oliver will be the most complete cooking game and it's great to have Jamie Oliver on board with his wholesome recipes and passion for life," said Cyril Voiron, VP Brand Management, Worldwide Publishing, Atari. "What's Cooking? with Jamie Oliver is a great game for Nintendo DS as it appeals to players of all ages within the family, be it the everyday adult cook or the budding child chef, which is a perfect fit with Nintendo's phenomenal DS audience."
What's Cooking? with Jamie Oliver is scheduled for release across North America in October 2008. For information on Jamie Oliver, please visit his official website at www.jamieoliver.com.
Jamie Oliver is a phenomenon in the world of food. He is one of the world's best-loved television personalities and one of Britain's most famous exports. Since beginning his TV career in 1998 as the Naked Chef he has sold over 17 million books worldwide and his shows are now aired in more than 50 countries. Not only that but Jamie is also the founder of The Fifteen Foundation, a charity dedicated to giving young people a chance to turn their lives around by training to become chefs in four Fifteen restaurantsaround the world, London, Amsterdam, Cornwall and Melbourne. Over 100 students have now graduated. In 2004 his documentary "Jamie's School Dinners" highlighted the poor quality of food served in canteens and as a result of Jamie's "Feed Me Better" campaign the government pledged 480 million pounds Sterling to address the problems and provide schools with essential equipment and training for staff. Jamie lives in London and Essex with his wife, Jools, and two daughters, Poppy and Daisy.
About Atari, Inc.
One of the world's most recognized brands, New York-based Atari, Inc. is a third-party publisher and distributor of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as Test Drive ® and mass-market and children's franchises such as Dragon Ball Z ® . Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com .
Safe Harbor Statement
With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers; delays in product development and related product release schedules; inability to secure capital; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; loss of our credit facilities; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings.
The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.
© 2008, Atari, Inc. All rights reserved. ATARI and the ATARI logo are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.
TM , ® and Nintendo DS are trademarks of Nintendo.© 2004 Nintendo.
All other trademarks are the property of their respective owners.
CONTACT: Alissa Bell of Atari, Inc., +1-212-726-4217, or email@example.com; or Sujata Sinha, firstname.lastname@example.org; or Debra Duffy, email@example.com, both of Dan Klores Communications for Atari, Inc.