ATLUS TO BRING JAPANESE BRAWLER KENKA BANCHO 3™ FOR PSP®(PlayStation®Portable) SYSTEM TO NORTH AMERICA; FANS TO BE

IRVINE, CALIFORNIA -- JULY 7, 2009 -- Atlus U.S.A., Inc. today revealed that it has secured the publishing rights to Kenka Bancho 3™, a Japanese beat'em up for PSP® system. The game, which puts players in the role of a high school student on a class trip to a historic Japanese city, includes no shortage of fist-to-face and knee-to-gut action, and all in the name of pride and bragging rights.

In an unprecedented move for the publisher, Atlus will look to fan input in the process of choosing a title for the game's North American release.

"Kenka Bancho 3 is a terrific brawler with all the action and humor PSP system owners crave," said Aram Jabbari, Manager of PR and Sales for Atlus. "That said, the game is also called Kenka Bancho 3, which, without translation, may not be the most intuitive title for non-Japanese speaking gamers. Therefore, we're going to open things up for our fans to help us pick the game's new North American title. We wouldn't be in this situation if my suggestion for the title, Buncha Banchos, had been accepted," Jabbari added quickly with a nervous chuckle, "but you know, whatever."

Kenka Bancho 3 is scheduled for release inearly 2010.

Fans can contribute to the naming process via the survey link below:

http://survey.constantcontact.com/survey/a07e2jikoxqfwtj87wt/start

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal. The Atlus library of critically acclaimed video games includes Odin Sphere, the Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!

©2009 SPIKE CO., LTD. All Rights Reserved. Licensed to and published by Atlus U.S.A., Inc.

Kenka Bancho 3 has not yet been rated by the ESRB. All final decisions with regards to game title will be made by Atlus U.S.A., Inc.

Contact:

Aram Jabbari

Atlus U.S.A., Inc.

(949) 788-0455 x102

aram@atlus.com

Crystal Murray

Atlus U.S.A., Inc.

(949) 788-0455 x128

crystal@atlus.com


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