Audiokinetic unveils new partnership with McDSP

San Francisco, CA, USA.– March 25, 2008– Audiokinetic Inc. and McDSP announced today that they have entered a technical partnership. As part of this agreement, McDSP will develop plug-ins for Wwise, Audiokinetic’s audio pipeline solution.

Audiokinetic is the leading audio solution provider for the video game industry. Its flagship product, Wwise, revolutionizes the traditional game audio development process and allows users to audit, profile, and modify sounds in real-time within the game itself.

McDSP, a California-based software company, has been providing high-quality effect plug-ins for the last 10 years. Products like ML4000 (Multi-band Dynamics and Mastering Limiter) and Revolver (Flexible Convolution Reverb) reflect the company’s reputation of excellence, and have won several industry awards. Until now, McDSP plug-ins were available for Pro Tools only, and targeted the film and music industry.

As part of the partnership with Audiokinetic, McDSP will provide Wwise users with a selection of effect plug-ins, which will be accessible directly in Wwise’s user interface. Details about the plug-ins that will be available, as well as licensing particulars will be made public shortly; the plug-ins will be available in Wwise later in 2009.

”McDSP is delighted to deliver high quality real-time audio effects to the gaming market via the Wwise platform”, said Colin McDowell, McDSP’s founder and CTO.“The growth of the Wwise customer base is impressive, and we’re pleased to be a part of this new generation of audio capabilities for games.”

This new partnership fully supports Audiokinetic’s long term vision and strategy.“We want Wwise to become a comprehensive platform for sound design,” said Simon Ashby, VP Products Strategy, Audiokinetic.“Eventually, Wwise will be enhanced with a series of partners’ plug-ins, and will interface with tools that share its mission: create better audio for games.”

About Audiokinetic

Audiokinetic provides powerful and flexible audio solutions for the video game industry. Wwise, our award winning, audio pipeline solution, is setting new standards in audio production. This cost-efficient middleware increases productivity and simplifies the development process, giving game developers the flexibility, toolsets, and workflow necessary to dramatically advance the gaming experience.

Audiokinetic is headquartered in Montreal, QC, Canada. www.audiokinetic.com

About McDSP

McDSP is an innovative Silicon Valley audio software company founded in 1998 by Colin McDowell. Beginning with the release of pioneering equalizer plug-in FilterBank, McDSP has continued producing industry acclaimed and award-winning software titles. The original corporate mission remains unchanged: to make the best audio signal processing software ever. McDSP's current focus is creating professional audio plug-ins that evoke the sounds of vintage analog gear, while breaking new ground with unique features and flexibility at the highest fidelity possible. www.mcdsp.com

For additional information, please contact:

Karine Légeron

Audiokinetic

Tel: 514-499-9100 - ext 260

Email: klegeron@audiokinetic.com

Colin McDowell

McDSP

Tel: 650-318-0005 - ext 104

Email: colin@mcdsp.com


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