Farnborough, Hampshire, UK – June 12th 2012
Digital publisher nDreams is pleased to announce that Aurora, one of the first free-to-play console games, has now had more than one million unique players. The floating archipelago launched last year in the PlayStation Home virtual world, which is exclusive to the PlayStation®3 console. Aurora has already amassed just under 7 million visits in total, with double-digit conversion rates and repeat visitors coming back on average 17 times so far.
The most popular activities within Aurora are Orbrunning (dashing around the islands catching different types of floating orbs within a time limit) and Sky Fishing (a more leisurely activity where players can catch and collect a range of different creatures that are found floating in the clouds). The recent ‘Trap-O-Matic’ has seen the best levels of retention, with players setting a trap and then coming back a day later to see whether or not the trap has caught a reward. Other activities include a spy game, Espionage 9, a surreal 3D penguin-flying game called Los Penguini Brothers and the ‘Teller of Tales’, which is revealing the back story of the islands, and how they were first discovered.
Aurora players will see some big changes happening to the islands over the next few months, most notably with the forthcoming Cloud Hunter game that will allow them to pilot flying craft for the first time and an all-new challenge system.
In addition to Aurora, nDreams, who are one of the leading publishers in PlayStation Home, are set to launch three huge new titles for the platform in the second half of this calendar year. They recently revealed that over 70% of their revenue comes from publishing their own original IP across a variety of platforms. In addition to PlayStation Home, nDreams also develop for the Xbox Avatar Marketplace and are working on their first iPad game.
nDreams CEO, Patrick O’Luanaigh, said:
“We are delighted that over a million unique players have explored Aurora so far. If everyone who has played Aurora stood in a queue, it would stretch non-stop from London to Edinburgh – so it’s a big number that we’re very proud of. We’ll be continuing to evolve and expand Aurora, and we’re looking forward to a busy second half to the year as we expand the studio further.”
Why not try Aurora out for yourself – head into PlayStation Home and you’ll find Aurora on the navigator menu. You can also sign up for our monthly newsletter at our Facebook page ( www.facebook.com/ndreamers) to see behind the scenes at nDreams and get the first look at our new games.
Joe Dale, Digital Product Manager
Twitter: @ndreamers and @patrickol
The logo, video and high-res images of Aurora can be found here:
nDreams is a rapidly growing digital games developer/publisher, set up in 2007 by Patrick O'Luanaigh, the former Creative Director of Eidos, with a focus on quality and innovation.
nDreams has recently completed a transition from work-for-hire development to publishing, and currently over 70% of their revenue comes from publishing their own original intellectual property.
nDreams were recently nominated for two 2012 Develop Awards, and were finalists in both the Inspire 11 awards and the Smarta 100, (one of only five companies in the UK to be nominated in their technology category). nDreams were also featured in the Guardian Tech Media Invest and were nominated for the Kemp Little award for business innovation.
nDreams have developed and published a huge range of games, spaces, apartments and items in PlayStation Home, and are one of the most experienced PlayStation Home developers and publishers in the world. They also develop for Xbox Avatar Marketplace and are working on their first iPad game.
Aurora is a free-to-play public space inside the PlayStation Home virtual world. It launched at the end of March 2011, and has seen five major updates since then, along with many minor ones.
nDreams will continue to evolve Aurora with new features, new games, new spaces and new content.
The Aurora launch video can be found here:
“PlayStation ® Home” is a registered trademark of Sony Computer Entertainment Inc.
“nDreams” is a registered trademark of nDreams Ltd.