AUSTIN GDC 2008 GETS READY TO HOST ANNUAL GAME EVENT WITH INDUSTRY LUMINARIES OF ONLINE&CONNECTED GAMES AND VIRTUAL WORLDS

SAN FRANCISCO— Aug. 25, 2008— The Austin Game Developers Conference (Austin GDC), the future-focused games industry event geared towards the online space, sound development and game writing, has finalized its featured speakers lineup. Keynote presentations by Lane Merrifield of Club Penguin, Mel Guymon of Lively by Google, Sony Audio Manager Jason Page, and noted novelist and futurist Bruce Sterling headline this year’s event. Some of the future trends under discussion at the Austin GDC 2008 include the growing hybridization between MMOs, social networks and virtual worlds, with developers looking to exchange ideas and share best practices to further the industry. Another featured topic this year includes the recent trend of established publishers seeking new ground on the monetization of the MMO space, exploring models for micro-transactions versus traditional (some say“staid”) subscription models.

From Page’s exploration of true“next-generation” audio, to Sterling’s more far-flung talk on the state of gaming and interactive entertainment in the year 2043, the Austin GDC has become the premiere venue for veteran and indie developers alike to further refine their craft and glimpse into the future of game development. The Austin GDC takes place at the Austin Convention Center in Austin, Texas from September 15-17. Conference goers wanting to take advantage of special pass pricing should register online by Aug. 27.

Austin GDC will offer a full slate of forward-looking lectures, panels and roundtable discussions on game development across three tracks: online games, audio for games, and writing for games. Featured speakers and sessions include:

• Harvey Smith, Game Director of Arkane Studios

Game Career Seminar Keynote: Luckiest People Alive

• Gene Endrody, Founder of Maid Marian Entertainment

Making a Web-Based MMO in Your Attic with Shockwave

• Bob Moore, Game Designer of Multiverse

Designing for Players Sociability

• Rich Vogel, Co-Studio Director of Bioware and John Donham, Co-Founder&VP of Production at Metaplace.com

How to Manage Your Online Business During Growth and Decline

• Blake Commagere, Independent Developer of“Zombies, Vampires, Werewolves and Slayers”

Why Are Games That Suck So Popular on Social Networks?

• Michael Steele, Executive Consultant, and Corey Bridges, Co-founder of Multiverse

Social Networks and Virtual Worlds: A Shared Future?

• Elan Lee, Founder/Chief Designer of Fourth Wall Studios

ARGs: Fake Websites, Invented Stories, Automated Phone Calls and Other Methods to Earn the Trust of a Community

• Eric Zimmerman, Chief Design Officer of Gamelab

Easy is F&#@ing Hard: Game Design Fundamentals for Mass-Market Games

• Min Kim, Director of Games Operations Nexon America Inc.

From Development to Launch: the Keys to Building a Successful Free-to-Play MMO

This year's conference also introduces the Independent Games Festival Showcase (IGF Showcase), featuring nine of the top examples of "local flavor" from the Texas and Southern game scene. The IGF Showcase is in addition to an already strong lineup of programs, including The Game Career Seminar for students, graduates and aspiring developers interested in careers in the game industry, and the Worlds in Motion Summit, which marks the intersection of games, business, and entertainment in online spaces and virtual worlds to establish the path towards the future.

For more information about the event and to register, please visit www.austingdc.net.

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About United Business Media Limited

United BusinessMedia Limited is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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Contact: Craig Sinel / Sibel Sunar

fortyseven communications

323.658.1200

craig@fortyseven.com / sibel@fortyseven.com

Ben Veechai / Ahmad White

Think Services Game Group

415.947.6280 / 415.947.6207

bveechai@think-services.com / awhite@think-services.com


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