Autodesk Introduces 3ds Max 2010 Software at Game Developers Conference

24 March 2009 - Autodesk, Inc. (NASDAQ: ADSK) has introduced Autodesk 3ds Max 2010 software - the latest version of its 3D modelling, animation and rendering product - offering nearly 350 additional features. The 2010 release provides innovative creative tools: a render-quality viewport display and at least 100 new graphite modelling tools. It also offers powerful new capabilities that help artists manage complex scenes with greater ease and an unprecedented level of support for software interoperability and pipeline integration.

Artists have used 3ds Max to create numerous award-winning entertainment projects, such as Fallout 3, Prince of Persia and Gears of War 2.

“3ds Max 2010 is a feature-packed release that has generated a lot of excitement in the 3D community,” said Marc Petit, Autodesk senior vice president, Media&Entertainment.“This version will help artists work faster than ever before, so they can explore more ideas, push boundaries, and create stunning work in less time.”

Jeff Hanna, senior technical artist at Volition, is a 3ds Max 2010 beta tester. His favourite new feature in the 2010 release is the xView mesh analyzer.“3ds Max 2010 software’s powerful xView mesh analyzer will make it easier for us to ensure that every asset our artists create is correct and game ready,” said Hanna.“The xView technology can quickly identify missing UVW coordinates, overlapping vertices, or open edges, among other things. With this tool, we won’t have to worry about bad game data due to invalid geometry.”

Key Highlights of Autodesk 3ds Max 2010

Innovative Creative Tools

• A new graphite modelling and texturing system introduces at least 100 additional creative tools and helps artists explore and more rapidly iterate their ideas.

• The addition of render-like effects in the viewport display - such as soft shadowing, exposure control and ambient occlusion - offers near photo-real quality for faster decision making.

Powerful New Referencing and Scene Management Capabilities

• Artists can create robust referencing workflows to help organise complex scenes more easily by treating multiple objects and scenes as a single container object.

• A new Material Explorer helps to simplify the way artists interact with objects and materials, making iterations much easier even in highly complex scenes.

• The new multithreaded xView mesh analyzer technology helps to significantly reduce errors by providing in-viewport reporting on several types of mesh.

Enhanced Software Interoperability and Pipeline Integration

• 3ds Max 2010 is the first animation package to integrate mental images’ powerful mental mill technology. This allows users to develop, test and maintain hardware-agnostic shaders and complex shader graphs for hardware and software rendering with real-time visual feedback.

• Enhanced OBJ support and ProOptimiser technology provide improved interoperability with Autodesk Mudbox software.

• Additional support for C# and .NET gives developers the access they need to customise, extend and integrate 3ds Max into their existing pipelines.

3ds Max 2010 also includes all the features offered in the Creativity Extension for 3ds Max 2009, released in August 2008. A list of features in 3ds Max 2010 is available at www.autodesk.com/3dsmax.

Videos of the new features in 3ds Max 2010 are available on the Autodesk YouTube Channel. To learn more about the software, also visit Autodesk’s 3ds Max blogs by Ken Pimentel, director of visual communications; Shane Griffith, 3ds Max product manager; and Louis Marcoux, 3ds Max application specialist.

Pricing and Availability

Autodesk anticipates that 3ds Max 2010 will be available in English during spring 2009. The Autodesk suggested retail price for Autodesk 3ds Max 2010 license is£3050 (€3900)*.

*International pricing may vary.

About Autodesk

Autodesk, Inc., is a world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art Digital Prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualise, simulate and analyse real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit www.autodesk.com.

Autodesk, AutoCAD, Mudbox and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. mental mill is a registered trademark of mentalimages GmbH licensed for use by Autodesk, Inc. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2009 Autodesk, Inc. All rights reserved.

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Contact: Kim Willsher or Sally Brown, Red Lorry Yellow Lorry, +44 (0)20 7403 8878

Mikael Lowenhielm, Autodesk, +46 (0)31 726 0000

Email: kimw@rlyl.co.uk or sallyb@rlyl.co.uk or Mikael.Lowenhielm@autodesk.com


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