Award-Winning Peripheral Maker Splitfish GameWare, Inc, Reaches UK Distribution Deal with Interactive Ideas

For Immediate Release

October 30th, 2007– Innovative peripheral maker SplitFish GameWare, Inc - www.splitfish.com - today announced the company has reached an agreement with leading software and peripheral distributor, Interactive Ideas - www.interactiveideas.com, to bring their premium peripherals to all major gaming retailers in the UK. Splitfish’s critically-acclaimed products such as the EdgeFX Competition Controller and the MotionFX Tilt-sensing Adapter, for the PlayStation®2, as well as the FragFX game controller for the PlayStation®3 computer entertainment system, will be available in the UK as part of this agreement.

SplitFish has generated plenty of buzz among gamers and the press with their groundbreaking controller technology for PlayStation consoles. Leading entertainment website, IGN.com recently scored the FragFx a 9.1 (out of 10) and called it,“the best alternative controller we've tested on the PlayStation 3. Provides PC-style accuracy in FPS titles and also works as a regular mouse with the PS Browser.”

SplitFish CEO Cisco Schipperheijn remarked,“If gamers are going to buy an additional controller for their game system, they should look to improve their overall gaming experience. Our peripherals are designed to enhance games, and in many cases, give gamers a huge advantage over their competition.”

Interactive Ideas Marketing Manager, Michael Breeze commented“When introducing new technology, Interactive Ideas look for products that bring something unique and different to enhance the end-user experience. Based on the success SplitFish has enjoyed in North America and the initial response in the UK, we are confident that the end-user demand for SplitFish product will be strong offering excellent potential for additional revenue for our retail customers.”

About SplitFish GameWare Inc

SplitFish is a developer of original patented video game hardware technologies that include the theme park quality EyeFX 3D Adapter, the EdgeFX Competition Controller, the MotionFX Tilt-sensing Adapter, the GlideFX Trackball Controller, the DualFX Laser Gun and the FragFx. For further details email us at info@splitfish.com or visit our web site at www.splitfish.com.

About Interactive Ideas

Interactive Ideas is one of the UK’s leading value-added software and peripheral distributors. Founded in 1994, Interactive Ideas has a history of dynamic growth together with consistent profitability making it one of the most stable companies in the sector.

Nominated for the CRN specialist distributor of the year for the last two years and past winners of the Inner City 100 award for growth and future entrepreneur of the year. Interactive Ideas provide channels to market for technology products working with a select number of vendors and offering a pro-active sales and marketing style backed by excellent logistics proven over the last 14 years.

Structured into two sales teams the retail team works with retail, etail, mail order and TV shopping companies to provide market leading and unique software and peripherals primarily for the home and home office user. The reseller team works with resellers, VAR’s and systems integrators to provide software solutions, licensing and enterprise Linux for companies of all sizes from small business to the largest corporate.

More Information

Main Site - www.interactiveideas.com

Retail Team - http://www.interactiveideas.com/retailportal

Reseller Team - http://www.interactiveideas.com/resellerportal

Contact Info:

Michael Breeze

Marketing Manager

Interactive Ideas

020 8805 1000

michaelb@interactiveideas.com


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