BAFTA award winning developer Preloaded to collaborate on ground-breaking library project


For immediate release, 20 January 2012

Birmingham City Council has announced the name of the game developer to collaborate on an innovative new gaming experience for the Library of Birmingham, the first project of its kind in a public library. London-based Preloaded, a BAFTA award winning games studio, will receive a prototype fund to develop their concept, which was chosen from more than twenty submissions. The gaming experience will be designed for the £188.8 million Library of Birmingham and will encourage the gaming generation to engage with all that the library has to offer.

Service Birmingham, the Council’s technology partner for the Library of Birmingham, will work with Preloaded to create a prototype for the gaming experience, which will be developed to celebrate the opening of the new library in 2013, subject to approval and next stage funding. The gaming experience has huge potential to attract new audiences to the Library, complementing a range of online services that allow users to discover and learn from the Library’s collections remotely. The game will be designed for use online and on mobile and tablet hardware.

Councillor Mike Whitby, Leader of Birmingham City Council, said: “There are lots of connections between libraries and electronic gaming: they are both all about discovery, fun and learning. This gaming experience is just one of the ways that the Library of Birmingham hopes to be able to attract new visitors and reflects the library’s intention to be a library for the twenty first century. We feel confident that Preloaded will create a concept that the public will love.”

The call for submissions was announced in November 2011 by Jason Hall, Head of Network and Partnerships of Games Central, at LAUNCH, the leading games industry focused conference in the Midlands. Interest came from companies around the world.


For more information please contact Sarah Watson at Colman Getty on 020 7631 2666 or on

Notes to editors

About the Library of Birmingham

The Library of Birmingham will be a major new cultural destination, rewriting the book for 21st century public libraries. It opens in 2013.

The Library of Birmingham will provide a showcase for the city’s internationally important collections of archives, photography and rare books. New facilities including state-of-the-art gallery space will open up public access to the collections for the first time. It will also be home to a BFI Mediatheque, providing free access to the National Film Archive. Other facilities will include a new flexible studio theatre, an outdoor amphitheatre and other informal performance spaces, a recording studio, and dedicated spaces for children and teenagers. By harnessing new technology, everyone from Birmingham to Beijing, Bangalore and beyond will be able to access the Library of Birmingham’s world-class resources. More than three million visitors are expected each year, and millions more online.

Described by its architect Francine Houben as a ‘people’s palace’, the Library of Birmingham will be highly accessible and family-friendly. It will deliver excellent services through collaboration between the library, The Birmingham Repertory Theatre, partners and communities. It will provide a dynamic mix of events, activities and performance together with outstanding resources, exhibitions and access to expert help for learning, information and culture. As a centre of excellence for literacy, research, study, skills development, entrepreneurship, creative expression, health information and much more, the Library of Birmingham will change people’s lives.

About Service Birmingham

Established in 2006, Service Birmingham is a joint venture between Capita PLC and Birmingham City Council. The company runs the council’s ICT function and helps drive forward its award-winning Business Transformation programme. It also manages the council’s contact centre (which deals with more than two and a half million calls a year) and runs Birmingham’s Revenues Benefits department.

About Preloaded

Preloaded is a BAFTA awarding winning creative studio, specialising in playful, interactive and educational products which engage, surprise and excite. They work with organisations including broadcasters and production companies, galleries, museums, and educators.   

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