Battle Academy for iPad Blitzes onto Charts!

Battle Academy for iPad Blitzes onto Charts!

Epsom, UK,  March 15 th, 2012 – Slitherine ( www.slitherine.com) and Matrix Games ( www.matrixgames.com) are excited to announce that Battle Academy on the iPad has been ‘blitzing across the charts! Since the game’s release yesterday, Battle Academy has made its way onto the top 10 charts across Europe, including France, Italy, Germany, Spain, and the UK, and the top 20 in the U.S. And that’s just after its first day!   In fact if you dismiss the myriad of free to play games it’s actually charting in the top three!!!

The game has generated a wealth of discussions on many specialist sites and blogs for its premium price, but this hasn’t stopped it climbing the charts of Top Grossing iPad Games.

JD McNeil, Director of the Slitherine and Matrix Games group of companies said: “We knew we would come in for some flak when we released at a premium price point, but simply put we figure we know more about our audience than many of the so called experts. The received wisdom is that iPad games should be free and then milk the audience for all its worth with micro sales. We know this is a broken business concept, sure it might work for a lucky few, but certainly not in the real world we inhabit. My own view is that the sort of price points we are seeing are simply unsustainable and will lead to multiple casualties along the way. It’s a simple fact of life that you don’t get much for free and thankfully our audience is savvy enough to understand this.  iPad is a great platform and as it matures I am certain that we will see  a full range of games to suit all tastes, we are only at the very beginning of this process. This is not as some would have us believe, a one size fits all environment, and as the market leader in our space, it is our responsibility to invest in quality full size games that meet the demands of our audience. I am pretty sure that others can learn from this and have just been waiting on someone to take the lead”.

So far the momentum behind Battle Academy has been exceptional and shows no sign of slowing down. With cross-platform support in multiplayer, players finally have a wargame they can ‘play on the go’, and continue their battles through the Slitherine/Matrix Games’ impressive PBEM++ service.

Battle Academy can be downloaded from the Apple iTunes Store.

About Battle Academy

Approachable, absorbing and visually impressive, yet detailed, Battle Academy revolutionizes the strategy games market with a blend of intuitive design and compelling game play driven by cutting edge technical innovation.

Inspired by an original online game concept devised by the BBC, the game has more than 30 battles in a range of theatres of war from the North African desert through D-Day to the to the snowy Ardenne mountains where the Allies battled to repel the final German offensive.

The team at Slitherine worked with Professor John Buckley, Military Historian at the University of Wolverhampton and a keen wargamer himself, to make sure that the strategy, tactics, scenarios and available firepower of the battles fought in WW2 were turned into realistic AI behavior, powering expertly crafted battles.

Get more information on Battle Academy from its official product page on the Slitherine or Matrix Games site.

To request a review copy, please contact press@matrixgames.com.

ABOUT SLITHERINE LTD. AND MATRIX GAMES LTD.

Slitherine Ltd. and Matrix Games Ltd. are the world’s leading video games producers and publishers of historical and strategy titles. Since 2000, both brands have published literally hundreds of games with many award-winning titles in their portfolio spanning all digital and console platforms. Slitherine is also involved with book publishing, and board gaming and work with a wide array of key licensing partners such as HISTORY™, MILITARY HISTORY™, Horrible Histories™, Showtime, BBC, Osprey, Scholastic, Casemate Publishing and many others to deliver the best blend of historical accuracy in an exciting and entertaining way. The two companies merged in May 2010 and formed the world’s largest organization specializing in this niche but important market sector. Slitherine’s mission over the coming years is to lead the way in innovation and growth in this expanding industry sector.

###  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.