Become a Celebrity in Star Girl, the New Mobile Game by Animoca

Hong Kong – November 21, 2012 – Do you have what it takes to be a Star? Find out in Star Girl, a fashionable free new game by Animoca ( www.animoca.com), the developer and publisher behind hit apps such as Pretty Pet Salon, Pet Cafe, Top Models and many others. In Star Girl, players create a virtual celebrity and determine her career, appearance and social life. The game features music by Blush, the girl band who made history by being the first Asian artist to reach #1 and #3 on the US Billboard Dance Chart. Star Girl is available free on Google Play, where it boasts a 4.4 star rating.

Star Girl puts you in the high heels of an aspiring celebrity, and players will quickly notice that it takes effort and dedication to be a member of the glitterati. Work hard and your Star Girl might find herself dating a celebrity boyfriend, getting VIP treatment in nightclubs, and walking past billboards that bear her image. Increase your Star Girl’s success level by completing jobs to advance her career and earn enough money to support her shopping habit! Mingle with other celebrities and players, all competing to become the biggest star. All this and more is just one day in the life of a Star Girl. 

Star Girl features music by Blush ( http://blushband.com/), the female pop quintet behind the US Billboard Dance Chart #1 single “Dance On,” as well as “Undivided,” which featured Snoop Dogg and reached #3 on the same chart. Blush is the only Asian artist to have two singles in the Top 3 of a major US chart. Avatars of the Blush girls – Victoria, Natsuko (“Nacho”), Angeli, Ji Hae and Alisha – can be found and befriended in-game. Additional game music composed by Greg Chun.

In addition to several mini games, quests, jobs, extensive avatar customization, virtual stores, countless wardrobe choices and accessories, Star Girl includes a function called StarChat, which is an artificial intelligent conversation system that understands user input and is able to respond in the appropriate context. StarChat is used by a player’s Star Girl to interact with potential virtual boyfriends or just for pure conversational entertainment.

“Star Girl is a fun, lighthearted role-playing game with compelling social aspects and a clever AI chat system,” said David Kim, co-founder and CEO of Animoca. “This is a follow-up to our highly rated games for girls like Top Models, Cover Beauty, Dress to Impress and other popular titles by Animoca.”

Pricing & Availability:

Star Girl can be downloaded and played for free at https://play.google.com/store/apps/details?id=com.animoca.google.starGirl. Available in English, Korean, Japanese, Traditional Chinese, Simplified Chinese, French, Spanish, German, Portuguese, and Italian. Requires Android version 2.1 or later.

Watch the trailer for Star Girl on YouTube at:

http://youtu.be/pHzl9IJH0UA

Receive future updates by “liking” Animoca on Facebook at http://www.facebook.com/animoca, following @Animoca on Twitter, or following Animoca on Google+ at https://plus.google.com/108527013632888753984/about?hl=en.   

About Animoca

Animoca is a leading developer and publisher of mobile games and edutainment apps for global audiences. A subsidiary of Outblaze Ventures, the company has released more than 300 apps across multiple platforms, with more than 80 million total downloads since its launch in January 2011. Its Pretty Pet franchise has become wildly popular with audiences throughout the world, earning high acclaim from gamers and reviewers alike. Animoca also publishes several popular apps for children under its Baby Cortex brand. The company is funded by top-tier venture capital firms Intel Capital and IDG-Accel. It is headquartered in Hong Kong, with offices in Manila, Seoul, and San Francisco. For more information, visit www.animoca.com.

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Media Contact                                    Company Contact

Matt McAllister                                Sunny Cha     

Fluid PR                                             Sr. Manager of Marketing & Corp. Development

(510) 229-9707                                   (512) 922.8097

matt@fluidspeak.com                    sunnycha@animoca.com   

 


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