Big Shoes Filled -- Skylanders Giants™ Revealed at the 2012 American International Toy Fair

Next Chapter in the Franchise Introduces More Than 20 New Figures Including Super-Sized Giants and Characters Featuring Light Technology

Global Marketing Partnership With Toys"R"Us Grows Alongside The Game

SANTA MONICA, Calif., Feb. 7, 2012 --  Bring Your Toys To Life TM.   This novel premise takes a monster step forward with the worldwide unveiling of  Skylanders Giants , the follow-up to the most successful kids' IP launch of the year.(1) Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), will debut the sequel at the North American International Toy Fair in booths 3151 and 3251 at the Javits Center in New York City from February 12-15.

Skylanders Spyro's Adventure  uniquely combined collectible real-world toys with an epic virtual game world, creating a new platform for communal play that was embraced by parents and kids everywhere.  Skylanders Spyro's Adventure  was the #1 best-selling kids' franchise worldwide in 2011, as well as the #1 overall new IP launched in North America, according to The NPD Group, Charttrack and GfK.  

(1) According to The NPD Group, Charttrack and Gfk

According to The NPD Group,  Skylanders Spyro's Adventure went on to become a Top-10 seller in North America and generated the greatest overall single-year sales, inclusive of software and accessories, of any new children's IP in North America, since NPD has been tracking the category.

Skylanders Giants  builds upon the breakthrough fundamentals of the first game—merging the physical and virtual realms with an innovative line of cross-platform toy figures that have "brains," which players everywhere can magically bring to life in the world of Skylands.  This next installment of the franchise features a variety of new characters, new challenges, a thrilling new story-driven adventure, and advanced integration across console, handheld, mobile and online:

  • Going Big:  Skylanders  Giants introduces eight new highly collectible figures that are more than twice the size of the main skylanders cast in both physical and virtual form. Their in-game powers and abilities reflect their colossal scale.
  • Bright Lights: Helping to further the real world magic of bringing toys to life,  Skylanders Giants  includes a set of characters that feature spectacular new light technology integrated into the toys, allowing the figure to light up when near or on the  Portal of Power™. These characters have additional in-game benefits as well.  Batteries are not required.
  • Brand New Skylanders: Eight new regular sized skylanders, each with their own unique powers, abilities, and personality, join the adventure alongside the Giants.
  • Forward Compatibility: Every beloved character from  Skylanders Spyro's Adventure  is 100% compatible with  Skylanders Giants,  leveled-up stats and customizations intact.
  • Wider Worlds: Portal Masters will see all new arenas and more gameplay options in Battle Mode for exciting head-to-head play, as well as enhanced Elemental Zones, new Hero Challenges, and other features that encourage players to collect and level up every character.

Skylanders Giants  also features closer integration with  Skylanders Spyro's Universe TM, the large online world that allows Portal Masters around the world to greatly expand their Skylanders experience. 

" Skylanders Spyro's Adventure's success in 2011 validated an exciting idea—that with the right technology, and the creative minds to support it with engaging characters and story, we could define a new model for children's play," said Eric Hirshberg, CEO of Activision Publishing. " Skylanders Giants  marks the evolution of this core concept. We've got super-sized figures, remarkably cool new characters that light up, as if by magic, and more ways to play and explore Skylands than ever before. We're delighted to announce the title at Toy Fair 2012 and can't wait for fans to go hands-on this fall."

Toys"R"Us has reaffirmed its commitment to Activision and the  Skylanders  franchise, and will remain a marquee retail partner for the launch of  Skylanders Giants . "While it was still in development, we recognized the potential that  Skylanders  had to connect with our customers due to its unique merging of physical and digital play," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "The game was an enormous success last holiday shopping season, and the toys seem to evaporate as soon as they arrive on our store shelves.  We're excited to continue our enthusiastic support for  Skylanders with a comprehensive, global marketing program to introduce Giants  to our customers."

Skylanders Giants  is developed by Toys For Bob, an Activision studio located in Novato, California. The game is not yet rated by the ESRB. For more information, visit  www.skylandersgame.com

Activision Publishing Broadcast Media Center

Members of the media can visit Activision Publishing's Broadcast Media Center to download broadcast quality video, web-ready video and high-resolution images.  Members of the media using Pathfire can take advantage of a Pathfire enabled video download.

Broadcast Media Center:   http://activisionvideo.com

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,570 stores, including 858 Toys"R"Us and Babies"R"Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including  Toysrus.comBabiesrus.comeToys.comFAO.com and babyuniverse.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website,  www.activision.com

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing andActivision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Skylanders Spyro's Adventure, Portal of Power, Bring Your Toys to Life, and Skylanders Giants are trademarks, Skylanders Spyro's Universe is a service mark, and Spyro and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.  All rights reserved. 

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.