/* MIPro_-staging_Asentech_QA */

BIGGEST ENTERTAINMENT RELEASE OF THE YEAR GETS EVEN BIGGER WITH UNPRECEDENTED NINE-MONTH POST-RELEASE CONTENT SCHEDULE AVAILABLE

London, UK – 10th January 2012 – Modern Warfare® 3 blazes into 2012 with the debut of all-new multiplayer maps Liberation and Piazza, the front line of the Modern Warfare® 3 Content Season for Call of Duty® Elite, nine consecutive months of epic downloadable content that commences on 24th January for Xbox Live users. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc.’s (Nasdaq: ATVI), revealed today that the content will  be available first for  Call of Duty® Elite’s premium members on Xbox LIVE, followed by additional platforms at a later time. From January through to September, Call of Duty Elite premium members on Xbox LIVE will receive regular updates of all new content totaling at least 20 content drops.

The Modern Warfare 3 Content Season for Call of Duty Elite will include a broader variety than ever, with brand new multiplayer maps, Special Ops Missions, new game modes and more.  While Call of Duty Elite premium subscribers get the new content first, as promised, Call of Duty: Modern Warfare 3 fans who want to buy the content a la carte as they have in the past, will be able to purchase the content via Modern Warfare 3 Content Collections.

“The mammoth launch of Modern Warfare 3 and the breakout success of Call of Duty Elite were just the beginning.  Call of Duty Elite provides an ?always-on’ connection to our fanbase, and the MW3 Content Season is the ultimate way to demonstrate our ongoing commitment to the Call of Duty community and provide tremendous value to Call of Duty Elite premium members,” said Eric Hirshberg, CEO of Activision Publishing. “With the Call of Duty®: MW3 Content Season for Call of Duty Elite we are delivering on our promise of more new content, more often, and with more variety than ever. With three studios collaborating on the first season, the breadth and depth of material on tap is truly extraordinary. It’s rare you can successfully execute both quantity and quality, but thanks to the expertise of our developers, the reach of Call of Duty Elite and the passion of our fans, we intend to deliver.”

All content drops for Call of Duty Elite premium members will occur once a month, starting in January for Xbox Live users and will continue throughout the year, ending in September.  During the first three months of 2012, Activision will release five different content drops on three occasions in January, February and March, first on Xbox Live, followed by additional platforms at a later time.

The first two Content Drops will be multiplayer maps—also playable in Modern Warfare 3 Survival Mode—that throw combatants into a war-torn Central Park and an Italian seaside village.  Liberation is a vast, militarised landscape, ripe for long-range sniper and LMG fire, with mounted turrets on either end that lend power to anyone brave enough to expose themselves in exchange for deadly firepower.  Piazza is the idyllic Italian getaway that is anything but, where tight corners and branching pathways pose great risk at every turn. Close-range combat dominates in Piazza, where attacks from behind, above and below are an ever-constant threat.

The third Content Drop will be available for download in mid-February and two additional Content Drops will go live in March, as premium Call of Duty Elite members will receive new content once a month between now and September. Also in March, the first Modern Warfare 3 Content Collection will be available for purchase by the entire Call of Duty: MW3 player community on Xbox Live.

To celebrate the launch of each new content drop, Call of Duty Elite will run specialised events for real-world prizes throughout the nine-month Season. Additional details about the Modern Warfare 3 Content Season for Call of Duty Elite and Collection series will be announced throughout the year.

The Modern Warfare 3 Content Season is co-developed by Infinity Ward, Sledgehammer Games and Raven Software. 

Call of Duty: Modern Warfare 3 is rated PEGI 18.  For more information on the Call of Duty: MW3 content drops, season of content, Call of Duty: Modern Warfare 3 and Call of Duty Elite visit www.callofduty.com/mw3 and www.callofduty.com/elite.

To become a Call of Duty Elite premium member, go to http://www.callofduty.com/elite/go-premium.  For additional Call of Duty Elite updates and information, visit www.facebook.com/callofdutyelite, and also via Twitter @CallofDutyElite.

Published by Activision and developed by Beachhead Studio, Call of Duty Elite is a comprehensive social gaming network offering a deep and innovative service for all registered Call of Duty players. Call of Duty Elite provides "always-on," universal communication between the platform and the game. Players can access Call of Duty Elite via web or console—to connect with friends, plan multiplayer matches with their Clan or social Group, configure load-outs, access comprehensive stats and interactive heat maps, and much more.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. ;

Cautionary Note Regarding Forward-looking Statements:  Information in this press release that involves Activision Blizzard’s expectations, plans, intentions or strategies regarding the future, including statements under the heading “Company Outlook,” are forward-looking statements that are not facts and involve a number of risks and uncertainties.    Activision Blizzard generally uses words such as “outlook,” “will,”  “could,” “should,” “would,” “might,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” "anticipates," "estimate," “future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements.  Factors that could cause Activision Blizzard’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Blizzard’s titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, Activision Blizzard’s ability to predict consumer preferences, including interest in specific genres such as first-person action and massively multiplayer online games and preferences among competing hardware platforms, the seasonal and cyclical nature of the interactive game market, changing business models including digital and used games, competition, including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, rapid changes in technology and industry standards, litigation risks and associated costs, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other  factors  identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K.   The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements.  Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY,MODERN WARFARE and MW3 are registered trademarks is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Xbox 360 and Xbox LIVE are either registered trademarks or trademarks of Microsoft Corporation. 

For assets, please visit the Activision press office www.activisionpress.co.uk

For all enquiries, please contact

Lifestyle Press:

Frank PR

activisionpr@frankpr.it

Specialist Press:

Activision UK

ukpr@activision.com  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.