Bight Game’s Trade Nations™ for Apple iOS Trades up to Top Ten Ranking

Charlottetown, Canada—April 12, 2011— Bight Games, a leading social mobile games developer and studio, announced today that its Trade Nations social mobile game has been played more than 50 million times per month since its launch in November of 2010, and at that rate expects the game to reach the half billion plays before the end of its first year in the market.

This tremendous success has resulted in Trade Nations being declared by Gamezebo, a leading reviewer of mobile games as“one of the best social media game(s) on the iPhone yet.” Trade Nations is also ranked as one of the top 10 iOS games of 2010 by TechCrunch and as number thirteen in Mobclix’s ranking of top mobile adventure games.

Trade Nations is an addictive social mobile free-to-play game where players create and grow their own medieval towns out of the forest by attracting villagers, assigning them jobs, reaping the rewards of their labour. This medieval city building game is quick to understand and play, but delivers all the choices and challenges required to keep the advanced player coming back again and again.

“We wanted to create a game that had great graphics and was highly engaging to play,” said Stuart Duncan, CEO and Founder of Bight Games,“and the combination of social interaction and in-game purchasing, creating and trading of raw materials and finished products in a highly realized medieval setting gives us just that.”

Trade Nations was built using Bight Games proprietary bightCode™ game development engine that enables users to personalize the game experience through in-game purchases of a wide variety of play pieces. This game engine compliments Apple’s in-app billing mechanism, enabling Bight Games to quickly create and support games that enable users to continually purchase game add-ons as part of the gaming experience.

The value of the mobile games market, and in-game purchasing as a revenue model are both on the rise.“In our latest report, we have forecasted that revenues from in-game purchases will overtake the traditional pay-per-download model as the primary source of monetizing mobile games by 2013,” stated Daniel Ashdown of Juniper Research.“Total end-user revenues will surpass $11B by 2015.”

Bight Games has developed many other successful mobile games including EA’s NBA Jam, Puzzlings™, and Fleeced. With dozens of mobile games produced and more in the pipeline, along with its unique in-game personalization engine, Bight Games is well poised to take advantage of this further market growth on Apple, Android and other online platforms.

About Bight Interactive

Bight Interactive is an innovative developer and publisher of social mobile games and mobile entertainment content. Utilizing Bight’s proprietary bightCode™  game engine and personalization platform, Bight has created a portfolio of compelling mobile games. Bight’s products are being distributed to mobile operators and subscribers around the world through its distribution agreements with aggregators and master publishers such as EA Mobile, Namco and Z2Live. Bight is strategically located in historic Charlottetown, PEI, Canada, central to both the European and North American markets.


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