Bigpoint celebrates Father's Day with new study revealing gamers attitudes to their dads

Top findings include:

·         Family is incredibly important to Bigpoint’s gamers and 29% see their dad as one of their closest friends

·         78% have been pestered by their old man to“can I have a go– that looks easy/ fun..." 21% of those who have been pestered actually laughed at how bad their dad was.  However, 46% were secretly impressed (but didn't tell their dad they were) and the other 11% now regularly play their dad online (losing as often as they beat them).

·         Bigpoint gamers like spending quality time with their dad– as long as it doesn’t encroach on their gaming time too much.  67% of gamers said they'd be willing to spend a couple of hours down the pub over a pint or watching the football with their dad before they made their excuses and got back to gaming.....

·         When asked to choose who they respected more between members of their online clan/guild and their dad, 45% opted for their online gaming contacts

·         Mums come out on top: when asked to choose between spending time with their dad or playing their online game, 83% opted for playing their game compared to only 62% who would rather play a game than spend time with their mum

·         However, when asked what they would do if it meant an automatic win in the game, 28% admitted that they would sell their mum, and 38% would sell their dad!

·         Despite their reputation as social loners, 16% of Bigpoint’s male gamers are actually fathers themselves

·         Of gamers who are fathers, 82% would count virtual currency for their favourite game as one of their top Father’s Day gifts

So, gamers do like their dads, and some are, in fact, fathers themselves!

What do you think? Do you count quality time with your dad as playing computer games? Would you be happy with virtual currency as your Father’s Day gift?

Laura Macdonald | skywrite |

4th Floor | 2-6 Northburgh Street | London EC1V 0AY

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