BIOWARE LAUNCHES MASS EFFECT 2 TO INTERGALACTIC ACCLAIM

Edmonton, Alberta (January 26, 2010)– Welcome back Commander Shepard. Prepare to fight for the lost! BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), announced today that Mass Effect™ 2, the sequel to the award-winning science-fiction phenomena Mass Effect, has begun shipping to retailers worldwide. Noted for its intense shooter gameplay and deep, hand-crafted story, Mass Effect 2 has received universal acclaim from top media outlets around the world, earning an average review score of 97 based on 29 reviews on the Xbox 360® video game and entertainment system, making the game the second highest rated game for the platform of all time and 95 on PC.* This includes perfect scores from 360 Magazine (5/5), Destructoid (10/10), Eurogamer (10/10), Eurogamer Italy (10/10), Eurogamer Spain (10/10), G4 TV (5/5), Game Daily (10/10), Gamespy.com (5/5), GamesRadar (10/10), gamesTM (10/10), Official Xbox Magazine UK (10/10), TeamXbox (10/10), Total PC Gaming (10/10), VideoGamer.com (10/10) and X360 Magazine (10/10). Time Magazine says Mass Effect 2 is“the Avatar of video games– except it’s better written”, and USAToday.com says“Mass Effect 2 sets the bar high for 2010.”

Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA commented on the launch of Mass Effect 2 saying,“Rich, immersive worlds, compelling characters and stories, and intense action are some of the hallmarks of BioWare games, and Mass Effect 2 truly raises the bar in every area. I’m incredibly proud of our team, who worked passionately to deliver a very high quality game for our fans. This epic sequel in the stunning Mass Effect universe is an extraordinary accomplishment, one which we can’t wait to get into the hands of a world-wide audience!”

The Mass Effect trilogy is an epic science fiction adventure set in a vast universe filled with dangerous alien life and mysterious, uncharted planets. In Mass Effect 2, players will once again step into the role of the heroic Commander Shepard, commanding their crew of some of the most dangerous operatives from across the galaxy on a mission so challenging that it’s potentially suicidal. Featuring intense shooter action, a rich futuristic storyline, space exploration and emotionally engaging character interaction, the game delivers an unparalleled cinematic experience.

Gamers who purchase a new copy of Mass Effect 2 will also be able to activate the‘Cerberus Network’, an in-game portal in Mass Effect 2 that will keep fans engaged with the Mass Effect universe through downloadable content (DLC) and news at no extra charge. The first piece of DLC is available today, featuring a new mission around the Normandy crash site. For players who do not buy the game new, the‘Cerberus Network’ can be unlocked through a one-time, in-game purchase of an activation code for 1200 MS points on the Xbox 360 and $15 on the PC.** BioWare will release additional news on future‘Cerberus Network’ content in the coming weeks.

Mass Effect 2 is available for the Xbox 360 and the PC and is rated‘M’ for Mature by the ESRB and‘18+’ by PEGI (please visit www.esrb.org and www.pegi.eu for more information on ratings). For more information, please follow the development team on Twitter at http://twitter.com/masseffect2 or visit the game’s official website at http://masseffect.bioware.com.

    <*>According to Metacritic.com.
** Activation is tied to a specific EA Online account and is non-transferable.

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About BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles, including Baldur's Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™ and Mass Effect™. BioWare operates in Edmonton (Alberta, Canada), Montreal (Quebec) and Austin (Texas). BioWare’s announced projects include the dark heroic fantasy game Dragon Age: Origins, as well as Mass Effect 2™, the epic sequel to Mass Effect, and the story-driven massively multiplayer online game, Star Wars®: The Old Republic™. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com; to join the millions of fans already registered on our community, go to social.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.


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