BIOWARE TO BRING DRAGON AGE: ORIGINS TO THE WORLD'S MARQUEE GAME CONVENTIONS

Edmonton, Alberta, Canada (August 13, 2008)– Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), will be presenting their upcoming dark heroic fantasy Dragon Age™: Origins publicly for the first time ever to fans at Gen Con in Indianapolis, Indiana, the GC Developers Conference in Leipzig, Germany and the Penny Arcade Expo in Seattle, Washington.

Coming from behind closed doors and onto the show floor, BioWare is thrilled to reveal the heart-pounding demo that wowed international media at E3 2008 to the eager fans at Gen Con Indy, August 14-17, 2008, at the Indianapolis Convention Center in Indianapolis, Indiana. This marks the very first public appearance of Dragon Age: Origins ever, with fans able to get a first-hand look at some of the exciting combat, devastating magic and credible digital actors that make up this epic adventure.

Dragon Age: Origins will then cross the ocean to Leipzig, Germany, to reveal itself to eagerly awaiting European fans at the GC Developers Conference, held August 20-22, 2008, at the Leipzig Exhibition Center. Dragon Age: Origins project director and executive producer Dan Tudge will be conducting behind closed doors demos to the press, revealing new details about combat, exploration, dialogue, the game’s origin stories and a few other juicy surprises not to be missed! BioWare’s community team will also be there to demo Dragon Age: Origins in a special lounge for invited members, fans and leaders of international EA community sites, August 22-24.

Fans attending the Penny Arcade Expo in Seattle, Washington, August 29-31, 2008, will get a close look at Dragon Age: Origins as the BioWare team shows off some of the exciting combat, gameplay and origin story features. Another special stage demo is also planned for PAX, providing the world’s first look at a major feature of Dragon Age: Origins.

For more information about Dragon Age: Origins, the latest updates, or to join BioWare’s Dragon Age community, visit www.dragonage.com. Assets for media can be obtained at http://press.bioware.com.

About BioWare

BioWare develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate™ and Neverwinter Nights™ series, and Star Wars®: Knights of the Old Republic™. Original BioWare-created IPs include Jade Empire™ and the 2007 Game of the Year, Mass Effect. With studios in Edmonton, Canada, and Austin, Texas, BioWare is hard at work on the epic fantasy RPG, Dragon Age™: Origins and Sonic Chronicles: The Dark Brotherhood for the Nintendo DS™, as well as several unannounced projects including a massively multiplayer online game. In 2008, BioWare was acquired by the world’s leading electronic entertainment publisher, Electronic Arts. For more information on BioWare, visit www.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

Contacts:

Tammy Schachter

EA Games Label PR

650-628-7223

tschachter@ea.com

Matt Atwood

BioWare PR

780.430.0164, ext. 1450

matwood@bioware.com

Erik Einsiedel

BioWare PR

780.430.0164, ext. 1146

erik@bioware.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.