BLACKLIGHT: RETRIBUTION 30 DAYS OF FIGHT NOW LIVE

FOR IMMEDIATE RELEASE

CONTACT:

Christine Yeo

Perfect World Entertainment Inc.

(650) 590-7732

christine.yeo@perfectworld.com

(Redwood City, CA) August 16, 2012 -- Perfect World Entertainment Inc. today announced the start of the $30,000 cash prize sweepstakes event 30 Days of Fight for the hit first-person shooter Blacklight: Retribution .

The 30 Days of Fight promotion awards $1,000 each day for 30 days to lucky Blacklight: Retribution players. Shooter enthusiasts can enter the sweepstakes by signing up on the official Blacklight: Retribution site and completing in-game matches. Completing a match awards a player one Fight Ticket, and winning matches grants an additional Fight Ticket. Eligible $1,000 winners are chosen from the pool of players who have earned at least one Fight Ticket or whom have mailed in an entry form. Earning more Fight Tickets increases a player’s odds of winning. There is no limit to the amount of tickets players can earn per day, and a player can win multiple days. Entry and play is completely free.

"Following Blacklight: Retribution's successful Steam launch, we are excited to offer a new level of reward for our players," said Clifton Chu, Product Manager, Perfect World Entertainment. "With the rise of eSports and professional gamers, we hope to give our players a taste of what it's like to earn real money just by playing a game they already enjoy."

For more details on the 30 Days of Fight promotion, or how to download Blacklight: Retribution and play for free, please visit: www.playblacklight.com

NO PURCHASE NECESSARY TO ENTER OR WIN: Promotion begins at 12:00:00 a.m. PDT (UTC/GMT -07:00 hours) on 8/16/2012 and ends at 11:59:59 p.m. PDT on 9/14/2012; open only to legal residents of the fifty (50) United States of America, the District of Columbia, Puerto Rico, Canada (excluding residents of Québec), and the United Kingdom , who are thirteen (13) years old or older, and who are registered Blacklight Retribution users as of time of entry; see Official Rules at http://www.perfectworld.com/blog/?p=628701 for additional eligibility restrictions, methods of entry, prize descriptions/restrictions/values, odds, and complete details; void where prohibited; Sponsor:  Perfect World Entertainment Inc., 101 Redwood Shores Parkway, Suite 400, Redwood City, CA 94065.

ABOUT PERFECT WORLD ENTERTAINMENT INC.

Perfect World Entertainment is a leading North American online games publisher specializing in immersive free-to-play MMORPGs. Founded in 2008, Perfect World Entertainment has published 10 popular titles, including Blacklight Retribution, Forsaken World, Perfect World International and Star Trek Online. The company works closely with its American development teams and partners such as Cryptic Studios, developer of the highly anticipated MMORPG Dungeons & Dragons Neverwinter, and Runic Games, developer of the hit Torchlight series, to provide unparalleled quality of service and game experiences to its players. A subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), Perfect World Entertainment is headquartered in Silicon Valley, California. For more information, please visit: www.perfectworld.com


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