BLAZE make your family Christmas party much safer, with the release of the new Fitness First, Soft&Safe Sports Kit for the

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BLAZE team up with Fitness First to bring new Wii Sporting accessories to the Nintendo Wii

Doncaster, UK – 27/10/2010

Leading video game accessory manufacturer BLAZE is pleased to announce their latest Fitness First licensed product. The Wii Fitness First Soft&Safe sports pack for the Nintendo Wii, adds fun and safety to your console based“Family Olympics”, allowing you to concentrate on giving it your all.

The invention of Wii Mote controller attachments have made it possible for us to put ourselves in the very heart of the Wii Sports action, making every movement count in the challenge to beat your friends and enemies. There is nothing wrong with healthy competition and family rivalry, but physically beating your opposition is something that is definitely frowned upon!

The problem with these original attachments is the danger of getting too involved in the action, violently swinging away and causing damage to your home, and more worryingly, your friends and family members faces!

The BLAZE World First Wii Soft and Safe Sports pack aims to rid the world of these unfortunate mishaps being made of family safe soft foam materials. The fear of smashing your grandma’s glasses is a thing of the past, leaving you to enjoy the Wii Sports resort action and give it your all at this year’s family Christmas party!

The new soft and safe sports pack contains realistic sporting attachments including all you need to go for gold. These attachments include a bow, handle bars, frisbee, paddle, and bat which are all fully motion plus compatible and can be used with Wii Sports Resort and any other Wii Sporting title.

Simply clip your Wii Mote into the sports attachment of your choice and you are instantly transported into the game. Whether you are an archery sharp shooter, top frizbee flinger, rowing legend, table tennis guru or a cycling grand master, the new BLAZE Soft&Safe Sports pack gives you the tools to beat your opponent and the game, and helps you look the part too!

The BLAZE Fitness First, Soft&Safe Sports Pack will be available in November at a price of£19.99, from www.blazeeurope.com, and all leading video game accessory stores.

The direct link to the official BLAZE product page is below:

http://www.blazeeurope.com/wii/wii-fitness-first-soft-safe-sports-pack/prod_143.html

Fitness First is group with over 550 clubs worldwide spanning 19 countries.  The brand is universally recognized as a symbol of fitness and wellbeing. 

The fast emerging interactive fitness market has seen over 20m Wii Fit® balance boards sold worldwide. This figure is set to rise as new software products are developed for the format.    

 BLAZE and Fitness First recognized the opportunity to enhance the overall interactive fitness workout experience, by introducing a range of high quality accessories.

Jason Cooper, Chairman of Blaze Europe Ltd commented:

“We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”

David Langridge, head of group marketing at Fitness First:

“The group is on mission to make the world a fitter place, so products which enhance our core business fit into this perfectly.’’

Information about all BLAZE products can be found at www.blazeeurope.com

 

 

FOR MORE INFORMATION

PRESS ENQUIRIES

Craig Bennett                                                                                               

craig.bennett@blazeeurope.com

(+44) 01302 325225

SALES ENQUIRIES

Suzanne Nurse

suzanne.nurse@blazeeurope.com

(+44) 07717686255

About BLAZE Europe Ltd 

Blaze Europe is a world leading developer and distributor of quality accessories and software for video game consoles, handheld media devices and PCs.

With over 20 years of experience in the sector, the research and development team continually create a product range that is designed to meet the needs of a fast changing business, in a fast changing market. This team has established BLAZE as an innovative and high quality brand.

BLAZE have recently added a stable of licenses to their products. These include Fitness First, Mel B, Sega Megadrive, Mr. Men and Liverpool Football Club.

www.blazeeurope.com 


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