PARIS, France. -- 24 February, 2012 -- Blizzard Entertainment, Inc. today announced that it is in the process of creating a fully localized Italian version of World of Warcraft ®, its critically acclaimed massively multiplayer online role-playing game. Upon release later this year, existing European players who prefer to experience the game in Italian will be able to download a free language pack, while new players will be able to purchase the Italian version digitally and at retail. This will be World of Warcraft’s eleventh officially supported language and the seventh supported language in Europe, following English, German, French, Spanish, Russian and Brazilian Portuguese.
“One of our primary goals for World of Warcraft is to make sure it’s accessible to as wide an audience as possible around the world,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “With the upcoming Italian localization, we’re pleased that we’ll be able to provide a customized version of the game -- as well as customer service and the community website -- for Italian-speaking players. We also look forward to welcoming Italian speakers throughout Europe who will be trying World of Warcraft for the first time.”
Italian players will benefit from Blizzard Entertainment’s 24/7 Europe-based customer service in Italian, including in-game support as well as phone and web support. The World of Warcraft community site and forums will also be offered in Italian, and World of Warcraft realms dedicated to the Italian community will be made available to all European players.
In addition to World of Warcraft (which now includes the content of the first expansion, The Burning Crusade ®), fully localized versions of the three subsequent expansions, Wrath of the Lich King ®, Cataclysm ®, and the upcoming Mists of Pandaria ™, will all be made available in Italian. Players will also have the option to purchase and download the Italian versions of these games through Blizzard’s Battle.net ® website ( http://eu.battle.net/it/). Further details on online and retail availability, including pricing and release timing, will be provided in the coming months.
World of Warcraft is already available in the following languages: English, German, European and Latin American Spanish, French, Russian, Brazilian Portuguese, Simplified and Traditional Chinese and Korean.
For more information on World of Warcraft, please visit: http://eu.battle.net/wow/.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes thirteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
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