BLIZZARD ENTERTAINMENT® ANNOUNCES ITALIAN-LANGUAGE VERSION OF WORLD OF WARCRAFT®

PARIS, France. -- 24 February, 2012 --  Blizzard Entertainment, Inc. today announced that it is in the process of creating a fully localized Italian version of  World of Warcraft ®, its critically acclaimed massively multiplayer online role-playing game. Upon release later this year, existing European players who prefer to experience the game in Italian will be able to download a free language pack, while new players will be able to purchase the Italian version digitally and at retail. This will be  World of Warcraft’s eleventh officially supported language and the seventh supported language in Europe, following English, German, French, Spanish, Russian and Brazilian Portuguese.

“One of our primary goals for  World of Warcraft is to make sure it’s accessible to as wide an audience as possible around the world,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “With the upcoming Italian localization, we’re pleased that we’ll be able to provide a customized version of the game -- as well as customer service and the community website -- for Italian-speaking players. We also look forward to welcoming Italian speakers throughout Europe who will be trying  World of Warcraft for the first time.”

Italian players will benefit from Blizzard Entertainment’s 24/7 Europe-based customer service in Italian, including in-game support as well as phone and web support. The  World of Warcraft community site and forums will also be offered in Italian, and  World of Warcraft realms dedicated to the Italian community will be made available to all European players.

In addition to  World of Warcraft (which now includes the content of the first expansion,  The Burning Crusade ®), fully localized versions of the three subsequent expansions,  Wrath of the Lich King ®, Cataclysm ®, and the upcoming  Mists of Pandaria , will all be made available in Italian. Players will also have the option to purchase and download the Italian versions of these games through Blizzard’s Battle.net ® website ( http://eu.battle.net/it/). Further details on online and retail availability, including pricing and release timing, will be provided in the coming months.

World of Warcraft is already available in the following languages: English, German, European and Latin American Spanish, French, Russian, Brazilian Portuguese, Simplified and Traditional Chinese and Korean.

For more information on  World of Warcraft, please visit:  http://eu.battle.net/wow/.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including  World of Warcraft® and the  Warcraft®,  StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes thirteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as real time strategy, role playing and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of the most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q filed by Activision Blizzard, Inc., Blizzard Entertainment’s parent company. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.