Blockdot Launches Game for Universal Pictures’ Dr. Seuss’ The Lorax 

February 1, 2012 (Dallas, TX) – Match what you see. One. Two. Three!

Dallas-based Blockdot – in conjunction with Universal Pictures – has launched “Truffula Shuffula,” a free (yes, free!) game based on the movie Dr. Seuss’ The Lorax  — coming to a theater near you on March 2nd 2012.

In the game, you’ll help the Lorax create colorful clusters of 3 or more matching objects. The more clusters you create, the more points you earn!

Additional fun features of the game include:

·         Fast-paced game action that becomes increasingly challenging as you play

·         Access to the movie trailer

·         Brag about your score through Facebook and Twitter…and invite your buddies to play

The game is being released simultaneously on both the Apple iOS and Android platforms for both smartphones and larger pad devices.

Apple App Store -

http://itunes.apple.com/us/app/id494666268?ls=1&mt=8

Android Market -  

https://market.android.com/details?id=com.blockdot.universal.truffulaShuffula

About the movie:

From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of 12 year old Ted as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Please visit the movie’s official website - http://theloraxmovie.com/

About Blockdot:

Since 2001, Blockdot has built hundreds of entertaining experiences and online promotional strategies for the world's most recognizable brands. Blockdot’s mobile work has been featured in Apple commercials and we are recognized as industry leaders by the New York Times, Washington Post, and Adweek. Our extensive list of clients includes American Airlines, LEGO, Microsoft, Kraft and Universal Studios.

·         Blockdot on Twitter – http://twitter.com/Blockdot

·         Blockdot’s Blog – http://blockdot.wordpress.com/

·         Blockdot on Facebook – http://www.facebook.com/Blockdot

·         Kewlbox.com on Facebook – http://www.facebook.com/kewlbox  

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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