BLOCKDOT LAUNCHES NEW GAME FOR ROCHE APPLIED SCIENCE

FOR IMMEDIATE RELEASE

March 19, 2009 (Dallas, TX)– Dallas-based Blockdot has launched“Gene Expression Rave,” a new game for Roche Applied Science, a leader in the delivery of advanced research tools that accelerate life science discovery.

“Gene Expression Rave,” which combines funky-fresh artwork with awesomely addictive (and brainy!) fun, supports Roche Applied Science products used in university research labs across the United States and Canada. With absorbing gameplay, a leader board for posting high scores, and a challenge-a-friend feature,“Gene Expression Rave” brings out the gamer in every scientist.

Awwwh yeaaah, ready to get the par-tay started!? Your goal is to match the nucleotide discs on the game board with the“reference DNA” discs in the top-right corner of the screen. Click on a disc to flip it (G/C flips to C/G, A/T flips to T/A). Each time you flip a disc, the discs above, below, left, and right of that disc will also flip. Solve a puzzle and you’ll move on to the next round. But watch your step on the dance floor: each puzzle is more difficult than the last. Fail to match the“reference DNA” before you run out of moves and this rave comes to an end!

You can play“Gene Expression Rave” by visiting http://www.kewlbox.com/games/gameDetail.aspx?gameID=322.

To learn more about Roche Applied Science, visit https://www.roche-applied-science.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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