BLOCKDOT LAUNCHES NEW GAME FOR ROCHE APPLIED SCIENCE

FOR IMMEDIATE RELEASE

August 29, 2008 (Dallas, TX)– Dallas-based Blockdot has launched“Ribonucleic Rave,” a new game for Roche Applied Science, a leader in the delivery of advanced research tools that accelerate life science discovery.

“Ribonucleic Rave,” which combines funky-fresh artwork with awesomely addictive (and brainy!) fun, supports Roche Applied Science products used in university research labs across Canada. With absorbing gameplay, a leader board for posting high scores, and a challenge-a-friend feature,“Ribonucleic Rave” brings out the gamer in every scientist.

Awwwh yeaah, ready to get the par-tay started!? You’ve got a limited number of guesses to crack the code needed to enter this ultra-exclusive club. At the start of a round, click on the clues in the order you want them placed from top to bottom. Use your deductive reasoning skills to rearrange the clues, but be careful not to move the clues you believe are in the correct location. Repeat the process until you crack the code and bust into the rave. But be careful: Fail to crack the code before you run out of guesses and you’ll be stuck behind the velvet rope forever, game over!

Play“Ribonucleic Rave” by visiting http://ribonucleicrave.kewlbox.com. To play the game on Facebook, go to http://apps.facebook.com/rocheribonucleicrave.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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