BLOCKDOT WINS FIVE AWARDS IN W3 COMPETITION

FOR IMMEDIATE RELEASE

October 20, 2009 (Dallas, TX)– Dallas-based Blockdot has been named a winner of a Gold Award and four Silver Awards in the 2009 W3 Awards competition. The awards recognize Blockdot’s outstanding projects for Kraft/Oreo, AdweekMedia, Universal Pictures, La Quinta Inns&Suites, and LEGO.

The W3 Awards, presented by the International Academy of Visual Arts, recognizes the outstanding creative professionals behind online games, Web sites, marketing programs, and video work. The W3 Awards is the first major competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.

The award-winning Blockdot projects are:

Kraft/Oreo (Gold Award)

“Race for the Stuf“lets Oreo lovers of all ages show off their twisting, licking, and dunking skills. The game is the centerpiece of Oreo’s“Double Stuf Racing League,” featuring NFL stars Peyton and Eli Manning. http://www.nabiscoworld.com/oreo/dsrl/game.aspx.

AdWeekMedia (Silver Award)

The“MARCH ADness” application for AdweekMedia is a bracket-style tournament that lets participants choose which ad reigns supreme. http://adness.adweek.com

Universal Pictures (Silver Award)

The“Land of the Lost: Crystal Adventure” game for the Apple iPhone is based on the super-scaled comedy-adventure Land of the Lost, starring Will Ferrell. In the game, Dr. Rick Marshall (Will Ferrell) is trapped inside the Sleestak temple. Your mission: help him reach the crystal table while overcoming the pits and obstacles blocking his path! http://www.blockdot.com/iPhone/landofthelost.aspx

La Quinta Inns&Suites (Silver Award)

“Bright Spot Challenge” is a cornerstone of La Quinta’s“wake up on the bright side” promotion. Grab hold of your mouse and pop items– bright suns, comfy beds, trusty laptop computers, tasty waffles– as they zig and zag through different locations around a La Quinta property. http://www.kewlbox.com/games/gameDetail.aspx?gameID=304

LEGO (Silver Award)

Engaging, immersive, and creative, Blockdot’s“Rock Rocket” and“Cave Convoy” games promoted the LEGO Power Miners product launch and recruited children to the brand. http://powerminers.lego.com/en-us/games/rockrocket.aspx and http://powerminers.lego.com/en-us/games/caveconvoy.aspx.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames. More information on Advergaming can be found at www.blockdot.com.

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Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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