BLOOD, BRAINS AND AUTOMOBILES! ACTIVISION PUBLISHING’S BLOOD DRIVE COMING THIS FALL TO XBOX 360 AND PLAYSTATION®3

FOR IMMEDIATE RELEASE

MINNEAPOLIS, MN– September 10, 2010– A post-apocalyptic gladiator arena filled with zombies with attitudes and armored war machines sets the stage for the ultimate bloodsport in Activision Publishing, Inc.’s (Nasdaq: ATVI) upcoming Blood Drive, infecting stores this November for Xbox 360 ® video game and entertainment system from Microsoft and PlayStation ® 3 computer entertainment system.

In Blood Drive, contestants must use their motorized death steeds of steel in a televised game show where drivers battle each other and hordes of revolting flesh eaters in an all-out fight to the death. Face undead frat boys, cops, strippers and bachelorette partiers, each with their own special brand of death and devastation– and ways to die! While these rotting monsters wander the streets of a desert sin city craving sweet, succulent brains, your enemies have come equipped battle hardened armed vehicles, including heavily weaponized muscle cars, hot rods, and more. Amidst this gore-drenched mayhem contestants must use their head or lose it!

“Over-the-top vehicular combat and zombies are two things that go great together,“ said David Pokress, Activision Publishing.“What more is there to say?”

Blood Drive features several gruesome events set up as tournaments in the game’s six unforgiving environments. Battling for top position is even more satisfying in multiplayer modes where up to four friends can drop in and drop out of the bloodbath at any time. With such a target rich environment, it won’t take you long before you send the endless mass of blood-thirsty zombies and battle hardened maniacs back to hell, one bloody tire-tread at a time!

Blood Drive will be available this November for $49.99. The game is rated“M” for Mature by the ESRB. For more information, visit www.activision.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.© 2010 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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Contact:

Rob Fleischer

Sandbox Strategies

212-213-2451

rob@sandboxstrat.com


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