Blu-ray Disc Movie Sales Across Europe Surpass 1 Million Units

LONDON– (27 November, 2007)–Total Blu-ray Disc movie sales across Europe have topped one million units, it was announced today by the Blu-ray Disc Association European Promotions Committee. Of the High Definition movie discs bought by consumers year-to-date in Europe, 73% were in the Blu-ray Disc format and 27% were HD DVD, according to sales data provided by Media Control Gfk International.*

The only High Definition packaged media universally supported by the film, music, gaming and computer industries, BD is the #1 selling High Definition packaged media. The one million sales figure relates to movies: if BD game disc production is added into the equation then total number of discs produced for sale in Europe already exceeds 21 million units. The so-called‘PlayStation effect’ is important since it is creating major economies of scale and makes BD disc replication cost effective.

Blu-ray Disc movie sales experienced their highest weekly sales since the inception of the format, in week 44, topping 66,000 units. * This is due to the launch of new release titles such as 300, Spider-Man 3, Die Hard 4.0 and Pirates of the Caribbean: At World’s End releasing in some markets.

“This is an important milestone for Blu-ray Disc in Europe and proves once again that whenever consumers have the choice they decide overwhelmingly in favour of BD,” stated Frank Simonis, Chairman of the Blu-ray Disc European Promotions Committee.“Early indicators show that the Christmas holiday season will be exceptionally good for Blu-ray Disc across all categories from packaged media to standalone players and BD capable games consoles.”

Blu-ray Disc has become the first High Definition movie format to sell more than one million discs in Europe, with Blu-ray Disc's sales lead over the rival HD DVD format increasing each month since the PS3’s release in March, outselling HD DVD by 2:1 YTD and 3:1 since the launch of the PS3.

The launch of the PS3 in March was seen as a turning point for the Blu-ray Disc format across Europe, with weekly movie sales of Blu-ray Disc titles averaging between two- and five-times the amount of HD DVD sales week over week.*

The best selling Blu-ray titles year-to-date are 300– the number one selling title in France, Germany, Italy, Spain, Benelux and Sweden and Casino Royale - the number one selling title in UK and Ireland.

News of the 1 millionth Blu-ray Disc sale in Europe was met with pleasure in many of the leading Hollywood studios. Bob Chapek, Worldwide President, Walt Disney Studios Home Entertainment believes that this news is the prelude for an exponential growth period in BD sales.

“Blu-ray will inevitably prevail because Blu-ray delivers what consumers want: True High Definition picture without compromise, the best sound quality, the best choice in content, the most in special features, and of course the most disc storage capacity. No tradeoffs. No compromises,” commented Chapek.

Notes to Editors:

Blu-ray Disc is a next generation optical disc format developed for High Definition video and high-capacity software applications. A single-layer Blu-ray Disc holds up to 25 gigabytes of data and a dual-layer Blu-ray Disc holds up to 50 gigabytes of data. This greater storage capacity enables the Blu-ray

Disc to store over six times the amount of content than is possible with current DVDs, and is particularly well-suited for High Definition feature films with extended levels of additional bonus and interactive material, as well as next generation computer games.

Also, Blu-ray Disc features the most advanced copy protection, player backward compatibility with the current DVD format, connectivity and advanced interactivity. Showcasing picture quality with six times the resolution of DVD and theatre quality“uncompressed” audio for the purest digital sound, the cutting-edge discs also feature enhanced and integrated menus, games, High Definition bonus materials and Java-encoding for more dynamic and sophisticated interactivity.

*Week 44, w/e 4th November, Media Control Gfk International

For more information, please contact:

BDA European Press Office

Bob Charlton

(t) +44 20 7559 9891

(e) euro-press@blu-ray-news.net


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