Boone And Crockett Club Partners With Emote Games To Promote Hunting Ethics And Realism In‘The Hunter’

LONDON, UK, January 21st, 2009– Emote Games, an online publisher of dynamic social games, has today announced that the Boone and Crockett Club will be a charter partner with www.theHunter.com. This partnership is a first for Boone and Crockett, recognised across North America as the preeminent hunter-conservation organisation.

Emote Games will work with North America’s oldest and most recognised conservation organisation to offer the most realistic online gaming experience that promotes the Boone and Crockett Club’s core values of hunting and land ethics, as well as the Club’s widely recognised and accepted big game scoring and records keeping program.

theHunter is a free to play online hunting game that artfully combines the most realistic hunting action, with the community and functionality of a social networking site. This partnership will mark the first time Boone and Crockett has supported and worked to implement their scoring system into a virtual game experience. This agreement between Emote games and the Boone and Crockett Club demonstrates the high levels of realism that theHunter offers visually and ethically.

“The partnership with Boone and Crockett communicates our level of commitment to producing the most authentic hunting experience possible,” said Morgan O’Rahilly, Emote Games CEO.“To have on board an institution with the history, expertise, and industry wide respect that Boone and Crockett possess, we know that we have an obligation to them and hunters everywhere to get it right.”

“It is important to the Club, and many others, that hunting video games portray the activity as the time-honored and ethical pursuit that it is,” said Keith Balfourd, the Club’s Director of Marketing.“Nothing will replace the lasting enjoyment of being active outdoors, but it looks like theHunter will deliver an‘as close to the real thing experience’ as possible, with stunning visuals and a legitimate simulation that will satisfy sportsmen with all levels of hunting experience. Who knows, maybe even those‘gamers’ who have not had the opportunity to hunt in real life may learn something valuable about hunting and conservation, and wish to experience hunting for themselves.”

theHunter combines realistic hunting action ranging from tracking small varmints to big game, while blending a social interface to post entries and scores as part of larger social networking community. The online presence will allow the game to continually evolve with regular updates and the release of new features, hunts, gear, big game species, maps and habitats, making the game truly reflective of the ever changing hunting community.

theHunter will be available to play early 2009 at www.thehunter.com. Please visit the website for more details about registration.

About Emote Games

Emote is an online games publisher focusing on the creation of high quality interactive entertainment. Emote’s titles are designed to be dynamic social experiences, offering outstanding cross-platform gaming with extensive personalisation and social networking features, presenting unique opportunities for gamers, game developers and brand owners.

About the Boone and Crockett Club

Founded by Theodore Roosevelt in 1887, the Boone and Crockett Club promotes guardianship and visionary management of big game and associated wildlife in North America. The Club maintains the highest standards of fair-chase sportsmanship and habitat stewardship, and is the universally recognized keeper of the records of native North American big game. Member accomplishments include protecting Yellowstone and establishing Glacier and Denali national parks, founding the National Forest Service, National Park Service and National Wildlife Refuge System, fostering the Pittman-Robertson and Lacey Acts, creating the Federal Duck Stamp program, and developing the cornerstones of modern game laws. The Boone and Crockett Club is headquartered in Missoula, Mont. For details, visit www.booneandcrockettclub.com.

For Boone&Crockett:

Steve Wagner

Blue Heron Communications

(800) 654-3766

steve@blueheroncomm.com

For Emote:

Laurie Bella

HighWater Group

(212) 338-0077 x. 301

laurie@highwatergroup.com

Emma Brown

Marketing Manager

Emote Games

+44 (0)151 224 7765

emmab@emotegames.co.uk


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