BoosterMedia raises $5m as investors see vast growth potential in HTML5 games

AMSTERDAM, September 11 nd, 2013 - BoosterMedia’s rapidly growing HTML5 games ecosystem has today been backed by existing investors Truffle Capital and Solid Ventures, along with a new strategic investment from the multinational mobile commerce group Neomobile.

The Series A round of over $5m gives the BoosterMedia management team funding to continue its international expansion as well as adding to the team at its Amsterdam, The Netherlands, HQ. It will open new offices in Singapore and Sao Paolo, Brazil, before the end of the year. The firm has recently opened an office in Tokyo to continue to expand its relationship with Japan’s leading games publishers. BoosterMedia has key partnerships and distribution deals with several Tokyo companies already in place.

The funding will also enable BoosterMedia to continue to enhance its platform and lets even more third party developers to publish and monetise their HTML5 games through BoosterMedia’s distribution partnerships with leading brands worldwide. The platform allows gamers to enjoy an extensive portfolio of free-to-play ad-funded games, social community features and freemium games with in-app purchases.

Using a single code-base, HTML5 games can be run on many different platforms and devices. Laurens Rutten, CEO of BoosterMedia, said: “Most game developers now have to compete with hundreds of thousands of rival products on the traditional app-stores and they’re finding it almost impossible to get their games discovered.

“With HTML5 however, their products can still be offered in the various app-stores, but it’s up to the developer to distribute it via the mobile web as well. We are giving them additional choices and allowing them more time to be creative with their games rather than just re-coding for multiple platforms.”

There will be added support for the new HTML5-dedicated operating systems, such as Firefox OS and Tizen, and BoosterMedia will invest further in its in-house games studio, providing HTML5 freemium games in partnership with leading brands and IP owners.

 

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.