BradyGames Reveals the Official Strategy Guide for 2K Games’ Borderlands™

FOR IMMEDIATE RELEASE

INDIANAPOLIS, IN - October 20, 2009– BradyGames today releases its Official Strategy Guide for Borderlands™, the highly anticipated game from 2K Games and Gearbox Software. This HUGE guide of over 380 pages covers everything a player needs to make their way through Pandora.

The Borderlands Signature Series Strategy Guide has it all! The main story walkthrough leads players through each of the 120+ missions in the game, along with class-specific strategies, co-op play tactics, and dev team tips! The detailed level maps pinpoint all permanent and quest-related items throughout Pandora. Locate all Treasure Chests, New-U&Catch-A-Ride Stations, and more! The impressive Weapon Systems and Gun Catalog covers nearly 400 of the most robust weapons that can be generated in the game! Plus: full class coverage, in-depth enemy data, Survival Basics, Achievements&Trophies, and much more!

“We enjoyed an unprecedented level of, not just cooperation, but collaboration with the game developers at Gearbox during the creation of the Borderlands guide. This team approach allowed us to provide comprehensive and highly customized content that would have been otherwise impossible, especially on a game this big,” said David Bartley, Senior Development Editor at BradyGames.“From the placement of mission-specific developer tips throughout the book to the breadth of coverage in our ambitious Gun Catalog, which details 400 of the millions of weapons available in the game, the results of this collective effort are evident throughout this 384-page tome.”

The massive Borderlands strategy guide is a must-have for any player taking on Pandora! The game and the guide are available today at retailers nationwide.

For additional content such as cover art or sample pages (PDFs), please contact Autumne Bruce.

Borderlands is now available in North America for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft, and will be available starting October 23 internationally. The Windows PC version will ship in North America and internationally on October 26 and October 30, respectively. Borderlands is rated M for Mature by the ESRB. For more information, please visit http://www.borderlandsthegame.com.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About 2K:

Founded in 2005, 2K develops and publishes interactive entertainment software games for the console, PC, and handheld gaming systems through its three divisions: 2K Games, 2K Sports, and 2K Play. 2K publishes titles in today’s most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Boston, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched the 2007 Game of the Year - BioShock®; continued the award-winning Sid Meier’s Civilization® series; delivered the #1 rated and #1 selling basketball franchise with NBA® 2K9***; and broke new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

*** According to 2008-2009 GameRankings.com and The NPD Group

About BradyGames:

Headquartered in Indianapolis, BradyGames develops high quality video game strategy guides. The company also produces high-end exclusive Signature Series and Limited Edition guides for leading PC and video game titles. The ultimate online source for video game strategy, BradyGames.com, features BradyGames news, strategy guide updates, video strategy, Strategy E-Guides, walkthroughs and more. BradyGames is an imprint of Dorling Kindersley (DK) within the Penguin division of Pearson plc (NYSE: PSO).

All trademarks and copyrights containedherein are the property of their respective holders.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

# # #

Media Contact:

Autumne Bruce

BradyGames

317-428-3293


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.